In this Article:
This article outlines the differences between Later Social’s plans, and how to get started with the plan that suits you best!
Overview
Later Social offers the following plans, each tailored to a different type of user or social media professional:
| Plan | Best for… |
| Free | Those exploring Later, or just getting started with social media |
| Starter | Individuals like solopreneurs, influencers, and content creators |
| Growth | Small teams (2–5 people), and/or individuals wanting more advanced features and extended analytics |
| Advanced | Growing teams (6–9 people), and/or smaller teams who need collaboration features |
| Agency | Larger teams (10+ people) and social media agencies managing up to 15 brands, and/or smaller teams who need a content approval workflow |
| Enterprise Book a demo → |
Larger-scale social media agencies and multi-brand businesses supporting many clients, and/or those incorporating social listening into their social strategy |
Key Terms
When selecting a Later Social plan, these key terms are useful to understand:
| Term | Definition |
| Social Sets |
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| Access Groups |
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| Users |
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| Credits |
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| Posts |
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What’s Included
Each Later plan includes a base set of features, and on some plans, add-ons are available for a fee.
Tip: Get 4 months free by signing up for an annual plan! 💰
Note: For pricing details, see our pricing page.
| Free | Starter | Growth | Advanced | Agency | Enterprise | |
| Posts Per Social Profile (monthly) | 12 | 30 | 150 | Unlimited! 🚀 | ||
| Included Social Sets | 1 | 1 | 3 | 6 | 15 | 30 |
| Included Users | 1 | 1 | 3 | 6 | 10 | 20 |
| Included Credits (monthly) | 0 | 5 | 30 | 50 | 100 | 200 |
| Optional Add-on Availability | Not available | Credits only | Users, Social Sets, Credits | |||
| Included Features | See Feature Comparison | |||||
Note: Depending on your location, you may also be charged sales tax/VAT on your Later subscription. Tax/VAT isn’t included in the price of Later plans. See Later Sales Tax & VAT Information for details.
Plan Add-ons
Add-ons help further customize your Later plan, and/or bridge the gap when you’ve outgrown one plan but aren’t quite ready for the next.
Important: Add-ons are only available if you sign up to Later via desktop (not available for purchases through Later’s iOS app). Learn more
| Add-on | Availability |
| Social Sets (each) |
Growth plans and higher |
| Users (each) | |
| Credits (increments of 100) | All current paid plans |
If you’d like to customize the number of users, Social Sets, or credits on your Later plan, check out our guides below:
Tip: There is break-even pricing for each plan. This means there are scenarios where it would be more economical to upgrade to the next level plan, rather than pay for add-ons on your current plan.
Our advice: consider which plan has the features you want, and whether you’d need any add-ons with it. Then, reference our pricing page to calculate what the end price would be. In some configurations, the next level plan will be more economical than add-on pricing (and could even unlock more advanced features as a bonus!).
Our advice: consider which plan has the features you want, and whether you’d need any add-ons with it. Then, reference our pricing page to calculate what the end price would be. In some configurations, the next level plan will be more economical than add-on pricing (and could even unlock more advanced features as a bonus!).
Feature Comparison
For a full list of each plan’s features at-a-glance, check out the comparison table on our pricing page (select Show All Features under the pricing cards to expand it).
| Plan | Included Features |
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Free
|
|
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Starter
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Everything on Free, plus…
|
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Growth
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Everything on Starter, plus…
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Advanced
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Everything on Growth, plus… |
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Agency
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Everything on Advanced, plus… |
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Enteprise
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Everything on Agency, plus…
|
Manage Your Later Plan
Ready to set up or change your Later plan? Our guides below will walk you through the process:
Frequently Asked Questions
What's the difference between free and paid plans?
The full feature comparison is above, but here are some key takeaways:
- Later’s Free plan offers a great introductory suite of features to help you get started with social media scheduling and analytics, and includes a customizable Link in Bio page
- Later’s paid plans offer more advanced features
- Depending on the plan level, these include longer analytics windows with additional data, AI-powered features, premium collaboration tools, and more
- Later’s paid plans have access to more support options
- For a detailed breakdown, see Contacting Customer Support & Getting Help
- Growth plans and higher include multiple users and Social Sets
- You can also add more users and Social Sets to your Growth+ plan as add-ons for a fee
Can I have a free trial?
You bet! We offer a 14-day trial for a paid plan of your choice (excluding Enterprise—instead, book a demo with our team). You can activate your trial by selecting the green Start 14-Day Free Trial button from the top-right corner of Later’s desktop app or from your subscription settings.
Note: Free trials aren’t available on accounts that have already had a trial or been on a paid plan in the past.
What’s the difference between subscribing through iOS or desktop?
If you sign up for your paid Later plan through the iOS app, your subscription will be handled by Apple instead of Later. This means that:
- Only Starter, Growth, and Advanced plans are available
- Prices will end in .99 and be displayed in your local currency
- Plan add-ons aren’t available
- The Later team can’t access your receipts
- Instead, follow Apple’s instructions here to locate your receipts through your Apple ID’s purchase history
- You need to manage your subscription through the iOS app
- You won’t be able to manage it through Later on desktop
- Refund requests need to be directed to and approved by Apple
- Coupons and non-profit discounts can’t be applied
Tip: If you created your Later account through the iOS app, you can still subscribe to your paid plan on desktop if you prefer. Log in to your account through app.later.com with the same credentials and upgrade your plan from your subscription settings.