What's New in Later Social

We’ve added Post Tagging to the Scale plan, making it easier to tie social performance directly to campaigns, themes, and initiatives.

With Post Tagging, you can label posts with tags like “2016 Vintage,” “Winter Wine Campaign,” or “Influencer Campaign – Chardonnay" and then track performance across those categories.

What’s included:

• Segment performance by campaign, theme, or initiative
• Compare ROI across campaigns to see what works best
• Analyze influencer versus organic content to guide investment decisions
• Prove the impact of campaigns across multiple platforms

When paired with Custom Analytics, Post Tagging helps move beyond surface-level metrics. Instead of relying on averages or date ranges, teams can now link results directly to the campaigns and posts that drove them.

This update provides a more connected and transparent view of social performance, helping brands show ROI, optimize budgets, and make confident decisions about where to focus next.

Availability: Scale plan only

Get a new perspective on your brand identity. Brand DNA is now available in Later Social, providing a clearer understanding of how your Instagram presence appears on its own or in comparison to competitors.

What’s included:

• Insights into your brand’s identity, voice, and audience
• Content opportunities, explained with context
• Themes and formats driving the highest engagement
• Recommendations on the types of creators to collaborate with

This release also makes it easier for social, strategy, and sales teams to create reports for research, pitches, and more.

Track your LinkedIn performance directly in Later Social. You can now view analytics for your personal profile posts scheduled and published through Later.

What’s included:

• Follower growth chart to track your audience over time
• Post performance table showing impressions, reactions, comments, and more
• Video metrics including views and time watched
• Two-week performance graphs showing post engagement over time

This release also unlocks LinkedIn’s new Member Post Analytics API, giving us more data to help you track and optimize your LinkedIn strategy.

Now rolled out to all Later Social users.

Say hello to deeper insights and clearer reporting. The new Custom Analytics dashboard is now available for all new Scale plan users.

This dashboard gives you a full view of your social media performance across Instagram, Facebook, TikTok, Pinterest, and Threads—so you can track what matters and make smarter, data-driven decisions.

What’s included:

• Total followers and posts created
• Impressions and engagement growth
• Likes, comments, and shares growth
• Audience growth trends
• Daily time series charts for impressions and engagement
• Engagement rate breakdowns by platform and post type
• Audience growth by day and total change
• Summary table comparing key metrics across platforms

Available now for all new Scale plan users.

The social inbox just got a serious power-up. With three major updates now live, you can manage more conversations, with more context and control—all from one place.

What’s new:

TikTok comments are now supported
Engage with your TikTok audience directly in the social inbox. There's no need to switch tools—comments from all your key channels now appear in one streamlined view. Early filter options and performance enhancements are also included.

Hide and delete comments
Moderate your content with ease. You can now hide or delete comments across all supported platforms, helping you manage sensitive conversations and maintain a positive brand presence—without leaving Later.

Nested comments view
See threaded conversations in context. Replies now appear grouped in threads, making it easier to follow the flow and respond more effectively—especially in busy comment sections.

These updates bring us one step closer to fully consolidating Conversations into the social inbox, making it a smarter, more complete engagement hub for your brand.

Available now on Growth plans and up.

Small change, big time-saver. You can now right-click on posts in the Later Social calendar to quickly copy or delete them.

No more switching between the calendar and post builder for basic actions. This simple update makes managing your content faster and more efficient, especially when working at scale.

You can now add alt text to your scheduled Instagram images directly in Later Social.

This update helps you meet accessibility standards and ensures your content is more inclusive—all without needing to manually edit posts after they go live.

Alt text is now supported in the post builder for Instagram images, making it faster and easier to craft accessible content at the time of scheduling.

The social inbox is getting even better. You can now manage not only your DMs, but also reply to Facebook and Instagram comments—all from one streamlined space.

This update introduces a new post view in the social inbox, making it easier to track engagement on individual posts and keep conversations organized and visible in context.

What’s new:

• Facebook and Instagram comments are now supported in the social inbox
• New post view helps you monitor and reply to comments with clarity and context
• Bug fixes for Facebook and Instagram DMs

The social inbox continues to evolve into a full engagement hub for all users using Later, with more improvements coming quickly.

With our improved login flow, most Instagram accounts can now be connected directly—no Facebook Page required. This removes unnecessary friction and gets you up and running faster, with fewer steps and less confusion.

What’s changed:

• Connect Instagram accounts directly through Later
• Facebook Page linking is only required for advanced features like Social Listening or product tagging
• A smoother setup experience with a clearer path to publishing

Whether you’re just getting started or adding another account, this update makes setup faster, support needs lower, and your workflow simpler—so you can focus on content, not configuration.

Now available on the desktop app and in version 9.6 of our iOS app.

We’ve rolled out a series of improvements to make publishing in Later Social faster, easier, and more reliable. These updates remove friction from your workflow and help you stay focused on your content, not the process.

Here’s what’s new:

• Posts now auto-save as drafts if you exit the post builder without publishing
• Duplicate error or warning messages have been removed for repeated actions
• Email notifications now alert you when a scheduled post fails to publish
• Instagram Stories no longer require the mobile app to schedule
• You can now hide Instagram Stories from the main calendar for a cleaner view
• Facebook Reels up to 90 seconds long can now be scheduled

These updates are designed to streamline your experience, improve trust in automation, and keep your content plans running smoothly.

Now live across all Later Social accounts on the web.

We’ve released new updates to Later’s iOS app that make it easier than ever to schedule video content and collaborate on Instagram posts—all from your phone.

New in iOS 9.5:

• Tag Instagram collaborators on scheduled posts and reels
• Improved login experience for users with Instagram credentials
• Support for deprecated Instagram metrics
• Removal of the outdated “best describes you” questionnaire

These updates streamline mobile scheduling, enhance your creative control, and ensure your content looks exactly the way you want it to across platforms.

Update to the latest version of the Later app on iOS to access these new features.

Scheduling Instagram Stories just got a major upgrade. You can now create and schedule Stories right from the post builder—alongside your feed posts and reels.

No more jumping between tools. Everything is now in one place, fully integrated into your calendar, making it easier than ever to plan your content and stay on track.

A smoother, faster workflow. A simpler way to stay consistent.

Instagram scheduling, fully streamlined.

Now live on Later for desktop for all users.

Social inbox just launched in Later, giving you the power to reply to Instagram and Facebook DMs directly from your workspace. It’s fast, simple, and built to keep you connected without switching tools.

This is a major upgrade for brands looking to stay responsive and build stronger relationships. Now you can manage conversations alongside your content planning and publishing, all in one place.

What’s live in version one:

• Respond to Instagram and Facebook DMs in Later
• Clean, focused inbox designed for speed and clarity

What’s coming next:

• Facebook comments
• Instagram post view with comments, mentions, and tags
• TikTok comments

Social inbox is available on Growth plans and up. This is just the beginning—more channels, more context, and smarter tools are coming soon.

Video scheduling on iOS just leveled up. With the latest version of the Later app, you can now control how your content looks before anyone hits play.

Here’s what’s new in version 9.4:

• Choose a custom cover image for LinkedIn videos
• Select a specific frame for your TikTok video cover
• Schedule 90 second videos in Instagram carousels

This update makes mobile video scheduling faster, more polished, and a lot more flexible. Available now in the latest version of the Later app for iOS.

Getting client feedback shouldn’t be a process. With our new external comment workflow, it no longer is.

You can now share a link to select posts in Later social so clients and stakeholders can review content and leave comments without ever logging in.

Here’s what’s new:

• Create a shareable review link directly from Later social
• Clients can view posts and leave feedback without an account
• Keep everything secure without giving access to your workspace

It is built for speed, simplicity, and peace of mind. Your clients get what they need, and you stay in control.

Available now on desktop for Agency and Enterprise plans, with Advanced plan rollout happening this week.

If you’ve ever wished for a second chance to try Later’s full feature set, this might be your moment.

We’ve quietly reopened trials for thousands of Later users who explored the platform once before. If that’s you, there’s now a fresh opportunity to experience everything that has changed since your first time around.

Later has come a long way. From streamlined content planning to upgraded collaboration tools and full support for Conversations across Instagram and TikTok, the platform is more powerful than ever. You’ll also get better in-trial support to help you get the most out of your experience.

So if things are feeling a bit familiar but better, you’re not imagining it. And if you’re seeing trial features again, well, lucky you.

Keep an eye out, explore what’s new, and make the most of it while it lasts.

You asked, we delivered. Starting today, the latest version of our iOS app rolled out with full support for YouTube Shorts. Now you can schedule Shorts up to 3 minutes long, complete with visibility settings, privacy options, tags, and more, right from your phone.

That’s not all. This release also packs in some powerful updates to make scheduling even smoother across your favourite platforms:

• Schedule TikTok photos in just a few taps
• Post longer TikTok videos (up to 3 minutes) straight from mobile
• Publish LinkedIn videos to personal profiles without missing a beat

The update is live now. Just head to the App Store to download the latest version and start scheduling. With YouTube Shorts and more now available on iOS, you’re all set to take your content even further.