What's New
Instagram Trial Reels
Instagram Trial Reels are now available in Later. Instead of posting directly to your followers and hoping for the best, you can now test a Reel with non-followers first, getting real engagement signals before deciding whether to push it to your full audience.
It's a smarter way to experiment. Validate hooks and formats with a cold audience, double down on what's working, and protect your engagement rate from content that needs more work.
With over 2 billion people interacting with Reels every month, early performance signals matter. Trial Reels let you earn them before the stakes are high.
Add Post Tags Directly in the Post Builder
Post tags can now be added directly in the post builder so you can organize your content in the moment, without having to go back and tag posts after the fact.
Tagging while scheduling means the context is fresh, nothing gets missed, and your data stays clean and consistent over time.
Edit Social Set Names in Later Social
You can now rename your Social Sets directly from the Social Profiles settings page, so instead of "Social Set 1" and "Social Set 2," you can give each one a clear, meaningful name like "Personal Brand," "Client Work," or an individual creator's name.
It's a small change with a big impact if you're managing multiple clients or accounts.
Here's how it works: Select the edit icon next to any Social Set name, type your new label (up to 25 characters), and save.
Updated Campaign Application Workflow
We've made major updates to the creator application flow: rebuilt for mobile, faster to complete, and a lot less frustrating to get through.
Here's what's new:
- Applications are now four steps instead of seven, so you can get from interested to applied without losing momentum
- Brand-specific campaign terms are surfaced upfront and clearly, so there are no surprises before you submit
- You can now authenticate with Instagram directly - no need to connect via a Facebook Page
If you're selected for a campaign, you'll still need to connect your Facebook-linked Instagram account at that stage to support content binding and partnership ads.
Post Tagging on Starter and Growth
You no longer have to wait until publish or reporting to start organizing your content. Post Tagging is now available on Starter and Growth plans - and it works on drafts and posts pending approval too, so tagging becomes part of your planning process from the start.
Starter plans include up to 20 post and campaign tags. Growth plans include up to 50. Need more? Scale offers unlimited tagging.
Colour Coding for Calendar Notes
You can now assign colours to your Calendar Notes, making it easier to organize and quickly scan your campaigns, reminders, and content plans. Each note can be given a special colour, helping you create your own visual system and easily spot items that need your attention.
Here's how it works: When you create or edit a note, simply choose a colour from the available options. The note will then show that colour on your Calendar, adding a splash of organization!
This feature is available on all paid plans, making it a great way to personalize your planning process.
Calendar View for External Workflow
Discover the new External Workflow v2, now featuring even more helpful calendar views for your planning needs! With the new Week and Month Calendar options, you can enjoy a clearer, more visual way to review and manage your posts, much like the familiar Calendar in the web app.
Easily switch between list and calendar views whenever you like, and your selected posts stay visible, so nothing gets lost along the way. When you select a post, the Post Detail View opens up, letting you review and edit content effortlessly.
Media previews have also been upgraded—posts now display media in a larger size, making it easier to see details instead of just thumbnails.
Here's what's new:
- Enjoy the Week and Month Calendar views
- Switch between views without losing your selected posts
- Access the Post Detail View directly from the Calendar
- View larger, clearer media previews
This feature is available on Growth and Scale plans to help you work more smoothly and effectively.
Best Time to Post v3 for TikTok
Check out the latest Best Time to Post v3 for TikTok, now available! This helpful model spots the best local hour to post each day by considering your posting habits, audience preferences, and TikTok’s overall engagement patterns.
It’s smart enough to adapt to changes in performance and works well even if you don’t post very often. Plus, it updates automatically based on your chosen content type and the evolving trends.
Here’s what’s new:
- Personalised posting hours just for TikTok
- Recommendations even with limited posting history
- Ongoing updates to keep pace with audience and platform trends
To use it, just create or schedule your TikTok post and select 'Best Time to Post' in the Calendar. The suggested posting time will automatically adjust depending on the day and the type of content.
Smart Scheduling w/ Future Trends
Smart Scheduling now includes Future Trends, your new partner for staying ahead! It brings you easy-to-understand predictions on trends and hashtags right in your Calendar, making it simple to plan posts that resonate with upcoming conversations in your categories.
This feature looks at forecasted trends over the next two weeks, highlighting what's likely to grow, peak, or decline. It even provides category-specific insights to help you make confident decisions.
Here’s what’s new:
- Seamless integration of Future Trends into Smart Scheduling
- Accurate predictions powered by Later’s data models
- Detailed insights at the category level and related hashtags
- A handy two-week forecast of trend movements
You can access Future Trends with the Growth, Scale, or Enterprise plans.
Best Time to Post v3 for Instagram
We've excitedly introduced Best Time to Post v3 for Instagram! This newest update offers a smarter, more adaptable model that pinpoints the perfect time to post each day, tailored to your past activity and the latest Instagram engagement trends.
It’s designed to work seamlessly for all profiles, no matter your follower count, and it adjusts recommendations based on the format you're using, whether Feed, Reels, or Stories. Even if your posting history is brief, it still provides reliable suggestions by tapping into global performance data.
Here’s what’s new:
- Custom posting times for Feed, Reels, and Stories
- No follower threshold needed
- Clearer updates on when the Best Time to Post is active
Here’s how it works:
Just choose Best Time to Post while scheduling or creating a post in the Calendar. The suggestions will update automatically when you switch formats or change days.
Check back often to see how we're making your social media life way easier.