What's New in Social Listening

We’ve introduced AI-powered explanations for trending hashtags, turning raw data into clear, contextual insights. This feature helps you understand why a hashtag is gaining traction—not just that it is. Just hover over the hashtag to invoke the modal!

Why it matters

You can now move beyond surface-level metrics and tap into the narrative behind the trend. It's one more step toward turning social listening into actionable intelligence.

What to expect

Each trending hashtag will now include a short, AI-generated explanation. In rare cases where data is insufficient, no explanation may appear—but we expect this to be the exception.

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Managing multiple competitors across different brands was previously a challenge with a single shared list. Our updated navigation bar makes it easier to create, view, and manage separate competitor sets for your distinct brands.

What’s new

• New navigation bar to switch easily between views
• Create and manage multiple competitor lists (up to 5) for your different brands
• Clone competitor lists to jump-start new comparisons

How this helps you

Segmenting competitor analysis by brand unlocks clearer strategic insights. Quickly compare performance across industries or market positions without rebuilding lists each time.

Try it in your workflow

Use this when pitching strategies to different clients or when tracking multiple brands you manage. Duplicate a list to adapt it quickly to a new market segment.

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You requested improved visibility into audience perception and platform-specific sentiment drivers. This update brings more actionable, sentiment-rich data directly from Facebook.

What’s new

• Top sentiment drivers surfaced via visual and data insights
• Direct links to Facebook profile performance analytics
• Comment monitoring integrated

How this helps you

Understand what’s moving the needle on Facebook. Use this to refine messaging, respond to trends early, and track the emotional tone of brand engagement over time.

Try it in your workflow

Set this as your go-to health check for Facebook performance. Pull sentiment insights before reporting cycles or when shifting content strategies.

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You asked for feature parity with Instagram, and we listened. This update extends TikTok’s capabilities with richer brand mention analysis and better visuals.

What’s new

• Brand Mentions now included alongside Brand Health
• Enhanced image aspect ratios for cleaner insights
• New data points based on keywords, not just hashtags
• Comment links now clickable

How this helps you

Track how your brand is discussed on TikTok with more precision. Keyword-based themes make it easier to detect trends early.

Try it in your workflow

Use this to spot viral content and audience shifts. Share standout brand mentions with your team via linked comments for rapid reaction.

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Consistency and speed are critical when comparing metrics across dashboards. This update improves performance and makes cross-comparison smoother.

What’s new

• 14-day window is now the default, but you can still select custom time ranges
• Improved load speeds

How this helps you

Faster loading times make reporting and daily check-ins more efficient.

Try it in your workflow

Use the default 14-day view for your standard reporting cycle, then adjust as needed for campaign-specific deep dives.

Future Insights already gave a look ahead at conversations. Now, we’re showing you the exact hashtags expected to trend, making planning even more actionable.

What’s new

• New chart showing future trending hashtags by industry

How this helps you

• Stay ahead of trends: Discover tomorrow’s popular and niche trends before they peak, so you can proactively craft content and campaigns that resonate with your audience when it matters most.
• Improve performance: Add your brand’s voice to trending topics to amplify your reach, improve engagement and grow your audience.
• Lead your industry: Understand what’s driving conversations in your brand’s industry to better align your social media strategy with emerging trends ahead of the competition.
• Save resources: Benefit from Later's proprietary data and AI to anticipate audience interests so you can reduce trial-and-error and focus on strategy execution.

Try it in your workflow

Incorporate forecasted hashtags into your content. Pair this with competitive benchmarking to see if competitors are already engaging with those terms.

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