This article outlines the differences between Later Social’s Free, Starter, Growth, and Scale plans. You’ll learn what each plan includes, which add-ons are available, and how to confirm what’s included in your specific subscription.

Before You Start

Later Social plan details can vary depending on how and when you subscribed.

The plan information in this article applies to Later’s current standard plans unless otherwise noted. Some customers may be on legacy, promotional, custom, or package-based plans with different base amounts of users, Social Sets, AI credits, or add-ons.

Examples of package-based Scale plans include Scale 15, Scale 30, and Scale202506.

To confirm what’s included in your specific plan, go to Settings > Subscription in Later for desktop.

Key Terms

Here are a few key terms to know before comparing plans.

Social Set

A Social Set is a group of social profiles connected to your Later account. Each Social Set can include up to one profile from each supported platform:

• Instagram
• Facebook
• Threads
• Pinterest
• TikTok
• LinkedIn
• YouTube
• Snapchat

For example, if your plan includes 1 Social Set, you can connect up to one profile from each supported platform. If your plan includes 2 Social Sets, you can connect up to two profiles from each supported platform.

See Creating and Managing Social Sets to learn more.

Access Group

Access Groups contain and organize Social Sets. They help you control which users in your Later account can access specific social profiles and media items.

Each Access Group has its own Media Library and Calendar, and can contain multiple Social Sets.

See Creating and Managing Access Groups to learn more.

A full list of key terms and definitions can be found in the Later Glossary.

Later Social Plans

Later Social offers the following plan types:

• Free
• Starter
• Growth
• Scale

Starter, Growth, and Scale are paid plans. Depending on your plan, you may be able to purchase add-ons such as additional Social Sets, users, or AI credits.

Free Plan

The Free plan is designed for creators who want to schedule a limited number of posts each month or participate in brand campaigns.

Free plan includes

• Limited post scheduling
• A customizable Link in Bio page
• Introductory analytics
• 1 Access Group
• 24/7 access to Later’s Help Center and chatbot

The Free plan does not include the full feature set available on paid plans.

Starter Plan

The Starter plan is designed for individuals, freelancers, and small businesses that need essential planning, scheduling, publishing, and basic analytics tools.

Standard Starter base amount

1 Social Set can include up to one profile from each supported platform: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat.

Starter features

The Starter plan includes:

• Schedule up to 30 posts per profile per month
• 3 months of Instagram, Facebook, Threads, TikTok, and Pinterest analytics
• Link in Bio
• Basic planning and publishing tools
• Media Library uploads
• Standard support

Starter add-on availability

While additional users and Social Sets are not available on the Starter plan, additional AI credits may be available on current paid plans. 

To confirm what add-ons are available for your account, go to Settings > Subscription.

Growth Plan

The Growth plan is designed for individuals and small teams that need more publishing capacity, collaboration tools, richer analytics, and brand management functionality.

Standard Growth base amount

2 Social Sets can include up to two profiles from each supported platform: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat.

Growth features

The Growth plan includes everything in the Starter plan, plus:

• Schedule up to 180 posts per profile per month
• 1 year of Platform Analytics
• Unlimited media uploads
• Smart Scheduling
• Future Trend Insights
• Collaboration tools and approval workflows
• Social Inbox for DMs and comments
• Social Listening - Collect
• Brand management functionality, including Access Groups
• User-generated content collection tools

Growth add-on availability

On Growth plans and higher, you can add more users and Social Sets for a fee. Additional AI credits may also be available.

To customize your plan, go to Settings > Subscription in Later for desktop.

Scale Plan

The Scale plan is designed for larger teams, agencies, and businesses managing multiple brands or higher-volume content operations. Scale includes more advanced analytics, reporting, listening, workflow, and support options.

Standard Scale base amount

6 Social Sets can include up to six profiles from each supported platform: Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube, and Snapchat.

Scale features

The Scale plan includes everything in the Growth plan, plus:

• Unlimited posts
• 2 years of Platform Analytics
• Custom Analytics and advanced reporting
• Social Listening - Competitive Benchmarking
• Social Listening - Daily Future Trends Insights
• Industry Insights and predictive trend reports
• Priority support
• Expanded permissions and workflow options

Scale add-on availability

On Scale plans, you can add more users and Social Sets for a fee. Additional AI credits may also be available.

To customize your plan, go to Settings > Subscription in Later for desktop.

Scale Packages and Plan Variations

Some Scale customers may be on package-based, legacy, promotional, or custom plans. These plans may have different base amounts than the standard Scale plan listed above.

Examples include:

• Scale 15
• Scale 30
• Scale202506
• Other custom or legacy Scale packages

These plans may include different base amounts of:

• Users
• Social Sets
• AI credits
• Add-ons
• Features
• Usage limits

If your plan name includes a package number or version, do not use the standard Scale plan table to confirm your exact plan amounts. Instead, go to Settings > Subscription to view what’s included in your specific plan.

Plan Add-ons

Add-ons let you customize your Later plan when you need more users, Social Sets, or AI credits. Add-ons can be useful when you’ve outgrown your current plan but are not ready to move to the next plan tier.

Add-on availability

Add-ons are only available if you subscribe to Later through desktop. They are not available for subscriptions purchased through Later’s iOS app.

To learn more, see:

• Managing Later Plan Add-ons: Users & Social Sets
• Managing Later Plan Add-ons: Credits

Plan Base vs. Add-ons

Each paid plan includes a set number of users, Social Sets, and AI credits. These are included with the plan by default.

Some plans also let you purchase add-ons, such as additional users, Social Sets, or AI credits. Add-ons are added on top of what your plan already includes.

You can usually remove paid add-ons, but you can’t reduce your plan below what’s included by default. For example, if your plan includes 2 Social Sets, you can remove any extra paid Social Set add-ons, but you can’t reduce the plan below 2 Social Sets.

For package-based, legacy, promotional, or custom plans, your included amounts may be different from the standard plan amounts listed in this article. To confirm what’s included in your specific plan, go to Settings > Subscription.

To learn how to add or remove users and Social Sets, see Managing Later Plan Add-ons: Users & Social Sets

When to Upgrade Instead of Adding Add-ons

There may be times when upgrading plans is more cost-effective than paying for multiple add-ons.

Each plan may have a break-even point where the total cost of add-ons is higher than the cost of upgrading to the next plan.

Before purchasing add-ons, consider:

• Which features you need
• How many users you need
• How many Social Sets you need
• How many AI credits you need
• Whether the next plan includes those amounts by default

Then, review Later’s pricing page or your subscription settings to compare the final cost.

Managing Your Later Plan

To set up or change your Later plan, see:

• Upgrade to a Paid Plan
• Change Your Later Plan
• Managing Later Plan Add-ons: Users & Social Sets
• Managing Later Plan Add-ons: Credits

You can also go to Settings > Subscription in Later for desktop to review your current plan, billing details, and available add-ons.

FAQs

How do I know what my Later plan includes?

To confirm what’s included in your specific plan, go to Settings > Subscription in Later for desktop.

This is the best place to check your current plan name, included base amounts, add-ons, and billing details.

Why didn’t my plan change right away?

If you’re currently on an annual plan and select a different monthly plan, the change may not take effect immediately.

For example, if you’re on a Starter annual plan and select a Growth monthly plan, this change is treated as a switch from annual billing to monthly billing. Your new monthly plan will begin after your current annual billing cycle ends.

If you want to confirm when your plan change will take effect, go to Settings > Subscription to review your current plan, scheduled changes, and billing cycle details.

Why does my Scale plan show a different number of users or Social Sets?

Some Scale customers are on package-based, legacy, promotional, or custom plans. These plans may have different base amounts than the standard Scale plan listed in this article.

For example, Scale 15, Scale 30, or Scale202506 may include different base amounts of users, Social Sets, AI credits, or add-ons.

To confirm your exact plan details, go to Settings > Subscription.

Can I remove users or Social Sets from my plan?

You may be able to remove paid add-ons, such as additional users or Social Sets.

However, you cannot reduce your plan below the base amount included in your subscription.

For example, if your plan includes 2 Social Sets by default, you can remove additional paid Social Set add-ons, but you cannot reduce your plan below 2 Social Sets.

If you are on a package-based or custom plan, your base amount may be different. Go to Settings > Subscription to confirm your included amounts.

What’s the difference between Free and paid plans?

Free plans include a basic set of features, such as limited scheduling, a customizable Link in Bio page, and introductory analytics.

Paid plans include more advanced features, such as:

• Higher scheduling limits
• Longer analytics history
• AI-powered features
• Collaboration and approval tools
• Additional users and Social Sets on eligible plans
• More support options

Growth plans and higher include multiple users and Social Sets, and allow you to add more users and Social Sets for a fee.

Can I have a free trial?

Yes. Later offers a 14-day trial for paid plans.

To activate your trial, you can:

• Select the green Start 14-Day Free Trial button in the top-right corner of Later’s desktop app, or
• Start your trial from your subscription settings

Free trials are not available on accounts that have previously had a trial or been on a paid plan.

What’s the difference between subscribing through iOS and desktop?

If you subscribe to a paid Later plan through the iOS app, your subscription is handled by Apple instead of Later.

This means:

• Only Starter, Growth, and Scale Advanced plans are available
• Prices appear in your local currency and end in .99
• Plan add-ons are unavailable
• Later’s team can’t access your receipts
• You must manage your subscription through the iOS app, not desktop
• Refunds must be requested from Apple, not Later
• Coupons and non-profit discounts cannot be applied

If you created your Later account through the iOS app, you can still subscribe to a paid plan on desktop. Log in to your account at app.later.com with the same credentials and upgrade your plan from your subscription settings.