A Guide to Later's Instagram Analytics

In this Article:

Access Your Analytics Dashboard
Overview of Instagram Analytics on Later
Audience Instagram Analytics (Growth & Advanced Plans Only)
Post Performance Instagram Analytics
Story Performance Instagram Analytics (Growth & Advanced Plans Only)
Hashtag Analytics (Growth & Advanced Plans Only)

Later’s Instagram Analytics let you monitor trends in your Instagram’s overall performance, measure weekly and monthly growth, and discover which of your posts are driving the most engagement. Plus, if you’ve designed a shoppable Instagram feed with Linkin.bio, you can track the total number of visits and clicks to your website from Instagram!

Important:

Analytics are available for Instagram business profiles only, and can only be accessed on the web, not on mobile.
Free and Starter plans have access to Instagram Analytics Lite. Growth and Advanced Plans have access to Instagram Analytics Standard.
Your Instagram Analytics data will become consistent from the time you upgrade onwards. Analytics data is collected for 3 months.
Due to Instagram limitations, Instagram business profiles with fewer than 100 followers won’t see audience demographics, including age, gender, location, and language.

Tip: Users on Later's Growth and Advanced plans can export their Analytics as .CSV files. Simply click 'Export CSV' over the data you would like to export.

Access Your Analytics Dashboard

From the left side menu go to your Analytics page. You can switch which social profile's analytics you are viewing at the top of the page:

Note: Analytics are only available for Instagram, Twitter, and Pinterest

Overview of Instagram Analytics on Later

Free and Starter plans get access to an Analytics Lite dashboard that includes:

Total number of posts made on the profile
Current follower count and the number of accounts you follow
Linkin.bio clicks
A highlight of your top 5 best performing posts with the number of likes, comments, and Linkin.bio clicks
Number of likes, comments and Linkin.bio clicks on your last 30 posts under Post Performance

Growth and Advanced plans get access to Analytics Standard with increased insights, engagement, performance, and follower growth information. Later's Instagram Analytics have an adjustable date selector, so you can narrow down your analytics to a specific date range.

Note: If you haven’t categorized your Instagram profile in Later, you’ll be prompted to do so on the Overview page. Once you complete your profile, you’ll get valuable insights into your profile’s industry, including top industry hashtags.

Here's a comprehensive list of what's included in the Instagram analytics overview dashboard in Analytics Standard:

Profile Growth & Discovery

Followers
Impressions
Reach

Profile Interactions

Profile clicks
Website clicks
Linkin.bio clicks

Note: Instagram Analytics Standard users will also retain the Analytics Lite features.

You'll receive an extra engagement rate figure in your top 5 performing posts area.

The engagement rate is calculated by adding your likes and comments on a post, divided by the number of followers you had when posted. To make it easy, engagement = (likes + comments) / followers.

Audience Instagram Analytics (Growth & Advanced Plans Only)

Followers Online Activity

Take a look at your followers online activity to determine when they're most likely to engage with your content.

Note: Your Followers Online Activity chart will start on the first day of the week you've selected in Settings.

Audience Demographics

Understand your audience demographics based on gender and age.

Important: Instagram business profiles with fewer than 100 followers won’t see gender and age demographics due to Instagram limitations.

Location & Language

See where your audience live and what languages they speak.

Important: Instagram business profiles with fewer than 100 followers won’t see location and language demographics due to Instagram limitations.

Post Performance Instagram Analytics

See the performance details of your posts. Paid plans can see post performance from the last 3 months, including detailed charts for each post. Free plans can see post performance for the last 30 posts.

Filter by:

Post date
Followers
Engagement
Likes
Comments
Impressions
Reach
Saves
Linkin.bio clicks

Click the Details button to view performance charts for each post.

Note: You will only see performance charts for posts scheduled and published through Later.

Story Performance Instagram Analytics (Growth & Advanced Plans Only)

See these performance details for your Instagram Stories over time:

Impressions: Total number of times a story was viewed
Reach: Number of unique accounts that viewed a story
Replies: Total number of replies a story received
Back: Total number of times a story was tapped on to view the previous story
Forward: Total number of times a story was tapped on to view the next story
Exited: Total number of times a story was exited
Completion Rate: Percentage of users that finished viewing a story
Avg. Views/User: Average number of views per user for a story

Click the Details button to view performance charts for each story. Discover your story’s performance over a 24 hour period from the time it was published.