In this Article:

Access Your Analytics Dashboard
Overview of Instagram Analytics on Later
Audience Instagram Analytics (Growth & Advanced Plans Only)
Post Performance Instagram Analytics
Story Performance Instagram Analytics (Growth & Advanced Plans Only)
Hashtag Analytics (Growth & Advanced Plans Only)

Later’s Instagram Analytics let you monitor trends in your Instagram’s overall performance, measure weekly and monthly growth, and discover which of your posts are driving the most engagement. Plus, if you’ve designed a shoppable Instagram feed with Linkin.bio, you can track the total number of visits and clicks to your website from Instagram!

Important: 

Tip: Users on Later's Growth and Advanced plans can export their Analytics as .CSV files. Simply click 'Export CSV' over the data you would like to export. 

From the left side menu go to your Analytics page. You can switch which social profile's analytics you are viewing at the top of the page:

Note: Analytics are only available for Instagram, Twitter, and Pinterest

Free and Starter plans get access to an Analytics Lite dashboard that includes: 

Growth and Advanced plans get access to Analytics Standard with increased insights, engagement, performance, and follower growth information. Later's Instagram Analytics have an adjustable date selector, so you can narrow down your analytics to a specific date range. 

Note: If you haven’t categorized your Instagram profile in Later, you’ll be prompted to do so on the Overview page. Once you complete your profile, you’ll get valuable insights into your profile’s industry, including top industry hashtags. 

Here's a comprehensive list of what's included in the Instagram analytics overview dashboard in Analytics Standard:

Profile Growth & Discovery

Profile Interactions

Note: Instagram Analytics Standard users will also retain the Analytics Lite features. 

You'll receive an extra engagement rate figure in your top 5 performing posts area.

The engagement rate is calculated by adding your likes and comments on a post, divided by the number of followers you had when posted. To make it easy, engagement = (likes + comments) / followers.

Audience Instagram Analytics (Growth & Advanced Plans Only)

Followers Online Activity

Take a look at your followers online activity to determine when they're most likely to engage with your content. 

Note: Your Followers Online Activity chart will start on the first day of the week you've selected in Settings. 

Audience Demographics

Understand your audience demographics based on gender and age.

Important: Instagram business profiles with fewer than 100 followers won’t see gender and age demographics due to Instagram limitations. 

Location & Language

See where your audience live and what languages they speak.

Important: Instagram business profiles with fewer than 100 followers won’t see location and language demographics due to Instagram limitations. 

See the performance details of your posts. Paid plans can see post performance from the last 3 months, including detailed charts for each post. Free plans can see post performance for the last 30 posts. 

Filter by:

Click the Details button to view performance charts for each post.

Note: You will only see performance charts for posts scheduled and published through Later.

See these performance details for your Instagram Stories over time: 

• Impressions: Total number of times a story was viewed
• Reach: Number of unique accounts that viewed a story
• Replies: Total number of replies a story received
• Back: Total number of times a story was tapped on to view the previous story
• Forward: Total number of times a story was tapped on to view the next story
• Exited: Total number of times a story was exited
• Completion Rate: Percentage of users that finished viewing a story 
• Avg. Views/User: Average number of views per user for a story

Click the Details button to view performance charts for each story. Discover your story’s performance over a 24 hour period from the time it was published.

Hashtag Analytics are available for Instagram profiles only. They include Industry Hashtag Trends and Your Detailed Hashtag Performance. 

Industry Hashtag Trends

Industry Hashtag Trends shows you the top 50 hashtags published through Later for your profile’s industry. You can also temporarily view the top hashtags in any other industry.

Important:

• If you haven’t completed your profile, you’ll be prompted to complete it before you can see your Industry Hashtag Trends
• Your Industry Hashtag Trends are based on the industry you choose for your Instagram profile. If you’re not in the right industry, you can change your industry once every 30 days from Social Sets & Access Groups
• Hashtag data is taken from post captions published through Later

Top 50 Industry Hashtags

See the top 50 hashtags published last week through Later in your profile’s industry. 

• Last week’s top 50 hashtags are shown in groups of 10 over an 8-week period
• Hover over a line in the graph to see details, including rank, usage, and the number of posts in your industry that have used that hashtag
• Click on a hashtag in the list above the graph to remove it from the graph

Last Week’s Ranking

See how the top 50 industry hashtags ranked last week.

• Hashtags are ranked in order of usage 
• Usage tells you the percentage of posts in your industry with that hashtag
• The arrow shows if the hashtag’s usage has increased, decreased, or stayed the same

How to View Hashtags from Another Industry

1. In Industry Hashtag Trends, click Viewing your industry
2. Browse the list of industries and select one you want to temporarily view industry hashtags for 
3. You’ll see top hashtags for the selected industry until you refresh or leave the page

Note: If you haven’t categorized yourself in the right industry, you can change your industry in Social Sets & Access Groups. Learn how to change your industry 

Your Detailed Hashtag Performance

Your Detailed Hashtag Performance shows you the performance details for hashtags from your posts. 

• A maximum of 50 posts will be displayed for the last 30 days.
• This includes the first 30 hashtags from each post and its comments.
• Hashtag stats are based on the median of the data collected. 

Click the Details button to view a hashtag's post performance, usage frequency, details, and stats! 

Missing some of your Analytics data? Check out this guide on why that might be.

Related Articles:

Why Do I Have Missing Analytics Data?
How to Export Your Instagram Analytics as CSV Files with Later
How do I Enable my Weekly Instagram Analytics Email?
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