Wondering why your Instagram Insights and Later’s Analytics data are different? Trying to decide which metrics work better for you? The table below outlines the differences in how Later and Instagram Insights calculates analytic data.
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Analytics Area
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Later's Analytics
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Instagram Insights
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Overview: Reach
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Later calculates the total unique reach each day
- Reach over any period will be the sum of the days in that period (including users who saw your post on multiple days)
- Later calculates average reach
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Instagram Insights calculates the number of unique users that saw your post over a certain period of time
- Insights calculates total reach
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Audience Analytics
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Insights is based on the timezone of your device
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Post Performance
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Later tracks organic (unpaid) post performance only
- Post performance data is gathered for 2 weeks from the time the post is published
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- Insights tracks both paid and organic post performance
- Insights shows the total data since the post was published
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Story Performance
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Later tracks organic (unpaid) story performance only
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- Insights tracks both paid and organic story performance
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Industry Comparison
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Later can show how your profile performance compares to other similar profiles in your Performance Report
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- Instagram doesn’t offer industry comparison
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