Your Performance Report makes it easy for you to share your Instagram analytics with your team, clients, or audience. Using analytics data from Later, we’ll create your Performance Report for you. All you have to do is share your unique report link to show off your stats.

Important: 

• Performance Report is included in Growth plans and up
• Your Performance Report will show your analytics over a 90-day period, but some data may reflect a different time period
• Your Performance Report is accessed through a unique link — not a downloadable file 
• Data may be missing from your report if your connection to Later expired during the reporting period  

What’s In Your Performance Report

Your Performance Report includes key data from your Instagram analytics, so you can easily share a snapshot of your performance with your team, clients, or audience. Here’s what your report includes:

• Profile Growth & Discovery: See your new followers, impressions, profile views, and website clicks from the reporting period 
• Audience Demographics: See the countries with the most followers, ages of your followers, the percentage of male and female followers, and when your followers were online
• Industry Comparison: See how your analytics compare to other profiles in your industry with a similar number of followers. You can disable and enable this section in your report settings
• Linkin.bio Interactions: See the page views, clicks, and click-through % of your Linkin.bio page 
• Post Summary: See the median reach, median likes, median comments, and median engagement of your posts from the reporting period
• Best Performing Posts: See your top 5 posts from your last 30 posts in the reporting period
• Story Summary: See the median impressions, median reach, and median replies of your Stories from the reporting period
• Best Performing Stories: See your top 5 Stories from your last 30 Stories from the last 7 days of the reporting period, excluding the last day

Note: Performance data for Instagram posts and Stories can vary widely. To provide a more accurate view of your performance, we use a median formula instead of an average formula.  

Sharing Your Performance Report

1. In Later on the web, go to Analytics 
2. Select the Instagram profile you want to share your Performance Report for 
3. Under Performance Report, click Share Performance Report
4. Click Create Performance Report
5. If you want to display your Industry Comparison, turn on Show Industry Comparison
6. Once your Performance Report is created, you can copy the link and share it with anyone

Note: After you create your Performance Report, it can take up to 5 minutes for the data to show in your report.  

Tip: Need a PDF of your Performance Report? You can save one in Chrome. Select File > Print > Destination > Save as PDF and click Save.

Updating Your Performance Report

Your Performance Report can be updated once every 24 hours. If you want, you can set your report to update automatically every day.

1. In Later on the web, go to Analytics 
2. Select the Instagram profile you want to update your Performance Report for 
3. Under Performance Report, click Share Performance Report
4. Click Settings
5. If you want your Performance Report to update automatically, turn on Update Report Automatically Daily
6. If you don’t turn on daily automatic updates, you can update your report by clicking Update Report Now
7. When your report is updated, your latest analytics data will show in your report

Note: After your Performance Report is updated, it can take up to 5 minutes for the new data to show up in your report.

Related Articles:
A Guide to Later’s Instagram Analytics