Your Performance Report makes it easy for you to share your Instagram analytics with your team, clients, or audience. Using analytics data from Later, we’ll create your Performance Report for you. All you have to do is share your unique report link to show off your stats.

Important: 

• Performance Report is included in Growth plans and up
• Your Performance Report will show your analytics over a 90-day period, but some data may reflect a different time period
• Your Performance Report is accessed through a unique link, not a downloadable file 
• If your connection to Later expired during the reporting period, data may be missing from your report

What’s In Your Performance Report

Your Performance Report includes key data from your Instagram analytics, so you can easily share a snapshot of your performance with your team, clients, or audience. Here’s what your report includes:

• Profile Growth & Discovery: See your new followers, impressions, profile views, and website clicks from the reporting period 
• Audience Demographics: See the countries with the most followers, ages of your followers, the percentage of male and female followers, and when your followers were online
• Industry Comparison: See how your analytics compare to other profiles in your industry with a similar number of followers. You can disable and enable this section in your report settings
• Link in Bio Interactions: See the page views, clicks, and click-through % of your Link in Bio page 
• Post Summary: See the median reach, median likes, median comments, and median engagement of your posts from the reporting period
• Best Performing Posts: See your top 5 posts from your last 30 posts in the reporting period
• Story Summary: See the median impressions, median reach, and median replies of your Stories from the reporting period
• Best Performing Stories: See your top 5 Stories from your last 30 Stories from the last 7 days of the reporting period, excluding the last day

Sharing Your Performance Report

1. From Later for desktop, select Analytics from the left sidebar
2. Select the Instagram profile you want to share your Performance Report for 
3. Under Performance Report, select Share Performance Report
4. Select Create Performance Report
5. If you want to display your Industry Comparison, turn on Show Industry Comparison
6. Once your Performance Report is created, you can copy the link and share it with anyone
   • After you create your Performance Report, it can take up to 5 minutes for the data to show in your report.

Updating Your Performance Report

Your Performance Report can be updated once every 24 hours. If you want, you can set your report to update automatically every day.

1. From Later for desktop, select Analytics from the left sidebar
2. Select the Instagram profile you want to update your Performance Report for 
3. Under Performance Report, select Share Performance Report
4. Select Settings
5. If you want your Performance Report to update automatically, turn on Update Report Automatically Daily
6. If you don’t turn on daily automatic updates, you can update your report by selecting Update Report Now
7. When your report is updated, your latest analytics data will show in your report
   • After your Performance Report is updated, it can take up to 5 minutes for the new data to show up in your report.