Instagram has 3 different types of profiles: business, creator, and personal. Due to Instagram’s API limitations, each profile type has access to different features in Later.
Instagram Business Profile
Instagram’s API grants business profiles more capabilities than other types of profiles. Because of this, Instagram business profiles have access to more features in Later.
What Business Profiles Can Do
- Auto Publish single-image/video posts, Multi-Photo (carousel) posts, Reels, and Stories
- Access Instagram analytics
- Search for and collect media by hashtags
- Tag people and add locations
- Collect media from Instagram posts you’re tagged or mentioned in
- Manage Instagram comments with Conversations
- See your Best Times to Post
- Add a First Comment when scheduling Auto Publish posts
Want to switch to an Instagram business profile? Learn how to switch
Instagram Creator Profile
Instagram creator profiles were designed to give influencers a way to take control of their accounts within Instagram. In Later, they have many of the capabilities that business profiles have, except for auto publishing Instagram Stories.
What Creator Profiles Can Do
- Auto Publish single-image/video posts, Multi-Photo (carousel) posts, and Reels
- Access Instagram analytics
- Search for and collect media by hashtags
- Tag people and add locations
- Collect media from Instagram posts you’re tagged or mentioned in
- Manage Instagram comments with Conversations
- See your Best Times to Post
- Add a First Comment when scheduling Auto Publish posts
What Creator Profiles Can’t Do
- Auto Publish Instagram Stories
Want to switch to an Instagram creator profile? Learn how to switch
Instagram Personal Profile
Instagram personal profiles are the only type of profile that can go private on Instagram. But Instagram’s API limits the features that Later can offer personal profiles.
What Personal Profiles Can Do
- Publish Instagram posts through push notifications
What Personal Profiles Can’t Do
- Auto Publish any Instagram posts
- See analytics, including follower count and number of likes or comments for a post
- Manage Instagram comments with Conversations
- Collect media from Instagram Tags, Mentions, or hashtags
- Tag people
- Add a First Comment
- See your Instagram profile picture in Later
If you have a personal Instagram profile that’s public, consider switching to a business or creator profile.
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