Link in Bio is like a mini-website built into your social profile. Add buttons and link Instagram and TikTok posts to build your own Link in Bio landing page.
Different Later plans offer different Link in Bio features—the table below outlines what's included in each:
| Free |
Starter |
Growth plans & up |
- Add 1 of each social link
- Add unlimited buttons
- Add a single link to each Instagram post
- Feature your latest linked Instagram post above the social post feed
- See up to 3 months of click data for buttons and social links
- Monitor clicks and visits with Google Analytics tracking using default UTM values
- Add your TikTok feed so you can add links to TikTok posts
- Feature your latest linked TikTok post above the TikTok feed
- Customize the design with a premade theme
-
Customize the background and text colors of your page and buttons
- Change the font on your page
-
Customize the shape, style, and shadow of buttons
-
Feature a YouTube video
-
Add 1 to 5 links to each Instagram post
- Add collapsible Button Groups
-
Includes a Later branded banner on your public Link in Bio page
|
Everything on Free, plus:
- See up to 1 year of click data for buttons and social links
- Enjoy a bannerless Link in Bio page (no Later branding)
- SEO customization
- Set custom UTM parameters for Google Analytics tracking
|
Everything on Free & Starter, plus:
- Link in Bio page views by location
- Click tracking for Twitter/X and Pinterest
|
Related Articles:
Set Up Link in Bio for Instagram
What is Link in Bio?
