Step 1: Build Your Linkin.bio Page

1. In Later on the web, click Linkin.bio in the side menu
2. Select your Instagram profile from the profile selector at the top of the page
3. Choose a username for your Linkin.bio page, which will form your Linkin.bio URL
   
   Note: Your username should reflect you or your business. If the username you want isn't available, here are some reasons why.
4. Click Get Started

This will bring you to the Linkin.bio management page, where you can edit the following elements of your Linkin.bio page.

Edit Your Profile

Your Linkin.bio page includes your profile photo (avatar), a profile name, and a short bio. 

1. From app.later.com on desktop, click Linkin.bio in the side menu
2. Click Edit next to Profile on the right
3. Click Upload to add your profile picture (JPG/JPEG or PNG format)
   • For best results, upload a photo that’s 130 x 130 pixels
   • Photos can’t be cropped in-app at this time
4. Change your profile name, if you’d like (up to 30 characters)
5. Write a short bio up to 115 characters
   • Line breaks are not supported
6. Click Save Changes

Edit Your Username

Your Linkin.bio username forms your Linkin.bio URL.

1. In Later on the web, click Linkin.bio in the side menu
2. Select Settings > Manage Settings
3. Choose a username for your Linkin.bio page. This username will form your Linkin.bio URL
4. Save your changes by selecting Change Username

Add Social Links

Social links make it easy for your Linkin.bio page visitors to find you on social and contact you via email. Here’s how to add them:

1. Click Add or Edit next to Social Links
2. Click Add Social Link
3. From the dropdown, select the social link you want to add
4. Enter the information required for that link
5. [Optional] Click Add Another Social Link and repeat steps 3 and 4
6. Click Save Changes

Add Buttons

Buttons let you drive traffic to your website, blog, online store, or any other web pages. Here’s how to add them:

1. Click Add or Edit next to Buttons
2. Enter your button text
3. Enter the link the button should go to
4. You can also:
   • Click Add Another Button to add another button
   • Toggle buttons on and off by clicking the Show toggle
   • Change the button order by drag-and-dropping buttons above or below others
   • Click Save Changes

Add Linked Instagram Posts

Add links to Instagram posts in Later to have them shown on your Linkin.bio page. Your followers can then click the post to be taken directly to any URL or product you choose.

1. From the preview grid, select the post you want to add a link to
2. Add a single link in the Linkin.bio field and click Save Changes
   • Creator, Starter, Growth, and Advanced plan users can add multiple links by selecting Add More Links

Choose Featured Media 

If your Linkin.bio page includes linked Instagram posts, you can feature the most recently published post as an enlarged, clickable featured image.

Or, if you're on a Creator, Starter, Growth, or Advanced plan, you can feature a YouTube video or custom media here instead. 

1. Under Blocks, click Featured Media
2. Select what you'd like to feature in the What do you want to feature? dropdown menu
   • Don’t want to feature anything? Select No Featured Media 

Step 2: Add Your Linkin.bio URL to Your Instagram Bio

Add your Linkin.bio page link to your Instagram bio so your audience can click through or shop on your Linkin.bio page. 

1. Visit your Linkin.bio management page from your mobile device
2. Tap the share icon at the top right of the screen: 
   
   
3. Tap Copy Link
4. Open the Instagram app
   
   • Ensure you are logged in to the correct profile
5. On your Instagram profile page, tap Edit Profile
6. Tap Links
   
7. Tap Add external link
8. In the URL field, paste your copied Linkin.bio link
9. [Optional] In the Title field, give your link a name
10. Tap Done

Step 3 (Optional): Enable Google Analytics UTM Tracking

If you already use Google Analytics to track conversion and sales, enable Later’s UTM tracking to make things easier. 

1. On your Linkin.bio management page, click Settings
2. Click Enable UTM Tracking