Link in Bio is like a mini-website built into your social profile. Not sure what Link in Bio is? Check out What is Link in Bio before setting up your page.

This article will show you how to create your page and where to add your Link in Bio page link.

Step 1: Build Your Link in Bio Page

1. From app.later.com on desktop, click Link in Bio in the left side menu
2. Choose a username for your Link in Bio page, which will form your Link in Bio URL
   
   Note: Your username should reflect you or your business. If the username you want isn't available, here are some reasons why.
3. Click Create Your Page

This will bring you to the Link in Bio management page, where you can edit the following elements of your Link in Bio page. The number of Link in Bio pages you can create is equal to the number of Social Sets included in your plan.

Edit Your Profile

Your Link in Bio page includes your profile photo (avatar), a profile name, and a short bio. 

1. From app.later.com on desktop, click Link in Bio in the left side menu
2. Click Edit next to Profile on the right
3. Click Upload to add your profile picture (JPG/JPEG or PNG format)
   • For best results, upload a photo that’s 130 x 130 pixels
   • Photos can’t be cropped in-app at this time
4. Change your profile name, if you’d like (up to 30 characters)
5. Write a short bio up to 115 characters
   • Line breaks are not supported
6. Click Save Changes

Edit Your Username

Your Link in Bio username forms your Link in Bio URL.

1. From app.later.com on desktop, click Link in Bio in the left side menu
2. Select Settings > Manage Settings
3. Choose a username for your Link in Bio page. This username will form your Link in Bio URL
4. Save your changes by selecting Change Username

Customize Your SEO Data

Available on Starter plans and up

You can customize your Link in Bio page’s title tag and meta description for search engines.

1. From app.later.com on desktop, click Link in Bio in the left side menu
2. Click Settings > Edit SEO Data
3. Under Title Tag, enter a title for your Link in Bio page up to 70 characters
   • This may also appear in the browser tab for your Link in Bio page
4. Under Meta Description, enter a description for your Link in Bio page up to 160 characters
5. Check the preview under Search Preview and make any adjustments
   • This is a preview of how your Link in Bio page might show up in search results
6. Click Save Changes

Add Social Links

Social links make it easy for your Link in Bio page visitors to find you on social and contact you via email. Here’s how to add them:

1. Click Add or Edit next to Social Links
2. Click Add Social Link
3. From the dropdown, select the social link you want to add
4. Enter the information required for that link
5. [Optional] Click Add Another Social Link and repeat steps 3 and 4
6. Click Save Changes

Add Buttons

Buttons let you drive traffic to your website, blog, online store, or any other web pages. Here’s how to add them:

1. Click Add or Edit next to Buttons
2. Enter your button text
3. Enter the link the button should go to
4. You can also:
   • Click Add Another Button to add another button
   • Toggle buttons on and off by clicking the Show toggle
   • Change the button order by drag-and-dropping buttons above or below others
5. Click Save Changes

Link Your Social Profiles

Connect your Instagram and/or TikTok profiles to your Link in Bio page to display a feed of your posts.

1. From app.later.com on desktop, click Link in Bio in the left side menu
2. Click Blocks
3. Under Add More Blocks > Linked Social Posts, click Add
4. Next to your Instagram or Tiktok profile(s), click Add
   • You must have added these profiles to your Later account for them to show here. Learn more

Add Linked Posts

Add links to Instagram and/or TikTok posts in Later to have them shown on your Link in Bio page. Your followers can then click the post to be taken directly to any URL or product you choose.

1. From the preview grid, select the post you want to add a link to
2. Add a single link in the Link in Bio field and click Save Changes
   • You can add up to 5 links for Instagram posts (not TikTok) by selecting Add More Links

Choose Featured Media 

If your Link in Bio page includes linked Instagram or TikTok posts, you can feature the most recently published post as an enlarged, clickable featured image, or a YouTube video or custom media. 

1. Under Blocks, click Featured Media
2. Select what you'd like to feature in the What do you want to feature? dropdown menu
   • Don’t want to feature anything? Select No Featured Media