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Everything you need to know about Later Social

    Why Does Later Ask Me to Connect Instagram to a Facebook Page?

    Jenny Cowan
    • Updated

    In this Article:

    Later’s connection to social platforms like Instagram and Facebook grants us permission to publish posts, collect content, display analytics, and more.

    Due to requirements set by Meta, some Later features require your Instagram business or creator profile to be connected to a Facebook Page. You can submit campaign applications using Instagram alone, but connecting a Facebook Page is required later to fully enable certain features. 

    You must also grant Later the specific permissions to fully access many Later features, including:

    For a detailed tutorial, including troubleshooting steps, see Connect Instagram to a Facebook Page.

    If you don’t connect your Instagram business or creator profile to a Facebook Page, you’ll still be able to connect it and publish posts, but some features—including campaign performance data—won't be available until Facebook is connected. 

    Tip: You don’t need to use your Facebook Page, or promote it to your audience. Instagram simply requires that your profile be connected to a Page in order to unlock certain features in their API (and therefore in Later).
    Important: You’ll need an Instagram business or creator profile in order to connect to a Facebook Page. Personal Instagram accounts can’t be connected to Pages, and due to API changes by Instagram, personal profile connections are no longer supported. To learn more, see Instagram Profile Types & How to Switch.
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