In this Article:
Important: Due to Instagram API changes:
- Later no longer supports new Instagram personal profile connections—you must have an Instagram business or creator profile. Learn how to switch
- Your Instagram business or creator profile must be connected to a Facebook Page. Learn how
- You must have Facebook access with full control to the connected Facebook Page
- You'll need to log in to the Facebook profile that manages the Page in order to add the Instagram profile to Later
Later’s connection to social platforms like Instagram and Facebook grants us permission to publish posts, collect content, display analytics, and more.
Due to requirements set by Meta, you must connect your Instagram business or profile to a Facebook Page in order to connect your Instagram profile to Later. You must also grant Later the correct permissions to fully access many Later features, including:
- Auto Publish
- Visual Instagram Planner
- Conversations
- Search by Hashtag
- Collect from Mentions
- Collect from Tags
- Tagging Users & Locations
- Most Instagram analytics
- Seeing your Instagram profile picture in Later
For a detailed tutorial, including troubleshooting steps, see Connect Instagram to a Facebook Page →
If you don’t connect your Instagram business or creator profile to a Facebook Page, you won’t be able to connect your Instagram profile to Later.
Tip: You don’t need to use your Facebook Page, or promote it to your audience—Instagram just requires that your profile be connected to a Page in order to unlock certain features in their API (and therefore in Later).
Important: You’ll need an Instagram business or creator profile in order to connect it to a Facebook Page. Personal Instagram accounts can’t be connected to Pages, and due to API changes by Instagram, new Instagram personal profile connections are no longer supported in Later. To learn more, see Instagram Profile Types & How to Switch →