Create Your Media Kit

Tell your story with a media kit and stand out when you’re pitching to brands. You can build a media kit with Later in minutes with verified analytics and keep your data up to date with just one click.

Once you’ve built your media kit, you can share it directly with brands via a link. Media kits aren't required to participate in campaigns, but it can help you stand out when pitching to brands.

Important:

• Sharing your media kit is available on current paid plans
• This feature is not supported through our iOS and Android mobile app
• You need to connect your Instagram business or creator profile or TikTok account to create a media kit
  • Only Instagram and TikTok data is supported in media kits at this time

Build Your Media Kit

Connect Your Instagram and/or TikTok Profile

To add your analytics and posts to your media kit, you’ll need to connect your Instagram business or creator profile or TikTok account. Select Connect next to Instagram or TikTok to start setup.

After connecting, you may be prompted to Enable Business Features to be able to add your posts and analytics. 

Complete Your Media Kit Profile 

1. Fill in the following mandatory fields: 
   • Name
   • Industry Learn more
     • Note: If you have already selected your industry in Settings, you won’t be able to change this
   • Bio
2. You can also include:
   • Email
   • Location
   • Past Collaborations (brands you’ve worked with in the past)
   • Links to your social media accounts (one link per social platform)
     • Note: Your Instagram is automatically added once you’ve connected your social profile 

Load Your Posts and Analytics

After you’ve completed your profile, select Load Posts & Analytics. This will add your Instagram and/or TikTok analytics and top-performing posts to your media kit.

Add Rates and Services

If you want to, you can include your rates for your video and image posts. You can also tell brands if you’re open to other types of collaborations.

You can check out this blog article from Later to help you set your rates. 

Add Featured Media

If you want to, you can add images to your media kit to show brands your best content. Here's how:

1. Upload your images (images must be under 20MB) 
2. Drag and drop to rearrange the order of your images
   

Design Your Media Kit 

You can customize the colors of your media kit in the Design tab. 

Background Color

1. Select the box next to Background Color
2. Select a color or enter a hex code for a custom color
3. Select Save Changes

Text and Icon Color

1. Select the box next to Text and Icon Color 
2. Select black or white
3. Select Save Changes

Accent Color

1. Select the box next to Accent Color
2. Select a color or enter a hex code for a custom color
3. Select Save Changes

Button Text Color

1. Select the box next to Button Text Color 
2. Select black or white
3. Select Save Changes

Share Your Media Kit

To share your media kit, select the Share Media Kit button and copy the link to it (available on current paid plans). Then, you can send it to a brand or anyone else you’d like to share it with!

Edit Your Media Kit

After you’ve created your media kit, you can update the analytics in your kit by selecting the Update Data button.

You can also change your media kit design or content at any time.

If you want to change which Instagram or TikTok account appears in your Media Kit, you need to change the Instagram or TikTok accounts included in the Social Set. Learn more

Hide/Show Analytics

You have the option to choose which data is displayed in your media kit. Here's how:

1. From the left sidebar of app.later.com on desktop, select Creator Home > Media Kit
2. From the Content tab, select Manage Instagram or Manage TikTok
3. Use the blue toggles to show or hide the metrics for those profiles
   • Your media kit preview on the right will automatically update to reflect what your changes will look like once saved
4. When you're done, select Save Changes