Each social platform supports different media sizes, formats, and resolutions. Follow these guidelines to ensure your posts are published at the best quality.
Important:
- Free and Creator plans can upload images up to 5MB and videos up to 25MB to the Media Library
- Starter, Growth, and Advanced plans can upload images up to 20MB and videos up to 512MB to the Media Library
- In most cases, If your media doesn't meet the guidelines below you'll be unable to finish scheduling until the media has been edited.
- For Instagram and Facebook images, Later will allow you to schedule a file outside of these guidelines, but will compress the media as needed. This may result in a quality reduction when published.
Instagram Media Requirements
| Image Format | Video Format | |
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Instagram (Auto Publish posts) |
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Instagram (Notification publishing)
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Posts published using notification publishing don’t need to meet any guidelines. But Instagram may resize your image to fit their image format when you publish your post. Instagram recommends an Aspect Ratio of 1.91:1 to 4:5 |
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Important:
- Images larger than 1920 x 1080 resolution or 8MB in size will be compressed when publishing. This will reduce the image resolution and quality. To maintain the best image resolution, make sure your image is less than 1920 x 1080 and 8MB (or less than 6MB if you’re editing your image in Later).
- Videos wider than 1440px will be automatically scaled to 1440 width, and quality may be reduced.
- Instagram doesn’t support ProPhoto RGB, the standard color profile in Photoshop and Lightroom. If you use it, your images could look washed out when published.
- If your image doesn’t meet Instagram’s size, aspect ratio, and resolution guidelines, Instagram may crop and resize the image for the feed view. The image quality may be lower on your feed compared to the individual post view.
- Videos captured in HEVC are not supported for auto publishing
Facebook Media Requirements
| Image Format | Video Format | |
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Facebook |
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Important:
- Images over 10MB will be compressed which may result in a quality reduction when published. To avoid compression, use a file 10MB or less.
- Facebook does not support GIFs.
Twitter Media Requirements
| Image Format | Video Format | |
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Twitter |
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Important:
- Videos wider than 1440px will be scaled down to 1440px wide during publishing to meet Twitter's publishing requirements. This may cause a reduction in quality. Upload videos less than 1440px wide to maintain quality.
- Twitter doesn’t support BMP, TIFF, or other file formats.
Pinterest Media Requirements
| Image Format | Video Format | |
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No additional requirements |
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Important: Pinterest does not support GIFs.
TikTok Media Requirements
| Image Format | Video Format | |
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TikTok (Auto Publish posts) |
Images (including GIFs) are not supported in TikTok |
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LinkedIn Media Requirements
| Image Format | Video Format | |
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LinkedIn |
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Important: LinkedIn does not support GIFs.
Check Media Size and Resolution in Later
Not sure of the size and resolution of your uploaded media? You can check this in the Later Media Library.
- In Later on the web, go to Media Library
- In the top right corner, click on the list view icon
- In the Size column, you’ll see the file size and resolution ofeach media item
- In the Name column, you'll see the file type at the end of the media name (ex. .jpg)
