With Link in Bio, you can drive traffic to your website, product pages, blog posts, and more—all through the link in your social profile bio! Unlike Instagram product tags, Link in Bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable Link in Bio page that can look like your Instagram feed.

Here’s a rundown of the differences between Link in Bio and Instagram product tags.

Link in Bio

Link in Bio is like a mini-website built into your social profile. Add buttons and link Instagram and TikTok posts to build your own Link in Bio landing page. Add your Link in Bio page link to your social profile to drive traffic to your website, product pages, blog posts, and more. 

Available for:

• All Instagram business and creator profiles
• All Later accounts, including Free plans

How it works:

• Add a link to each of your scheduled and published Instagram and TikTok posts to create a separate Link in Bio landing page
  
  • Instagram posts can have up to 5 links
• Add as many buttons as you like to your Link in Bio page
• Add your Link in Bio page link to your social profile
• Through your Link in Bio page, you can direct your audience to your website, multiple product pages, blog posts, videos, or other web pages without needing to constantly change the link in your social profile bio

What you can link to:

• Product pages, blog posts, articles, videos, or any other web pages you want

Instagram Product Tags

Instagram’s product tags feature lets you tag products in your Instagram posts and stories. This feature is only available to select Instagram business and creator profiles in certain markets. 

Available for:

• Instagram business and creator profiles approved for Instagram Shopping
• Businesses that primarily sell physical goods

How it works:

• Tag up to 5 products directly in your Instagram posts
• Tagged products show in your Instagram feed and link to product description pages. Learn more about Instagram product tagging in Later

What you can link to:

• Product pages only

Why Use Link in Bio?

Whether or not you have Instagram product tags set up, you can drive even more traffic to your website and product pages through Link in Bio. Add your Link in Bio link to your Instagram bio to create another touchpoint for customers to reach your website, products, blog posts, and more. 

When it comes to Link in Bio and Instagram product tags, you don’t have to choose one over the other—you can use both! You can add both Link in Bio links and Instagram product tags to your posts when scheduling through Later for desktop.

Want to get started with Link in Bio? Learn how to create a Link in Bio page.