Here’s a rundown of the differences between Linkin.bio and Instagram product tags.
Linkin.bio
Linkin.bio is like a mini-website built into your Instagram profile. Add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page. Add your Linkin.bio page link to your Instagram profile to drive traffic to your website, product pages, blog posts, and more.
Available for:
- All Instagram accounts, including personal, creator, and business profiles
- All Later accounts, including Free plans
How it works:
- Add a link to each of your scheduled and published Instagram and TikTok posts to create a separate Linkin.bio landing page
Note: Creator, Starter, Growth, and Advanced plan users can add up to 5 links to each Instagram post - Add as many buttons as you like to your Linkin.bio page
- Add your Linkin.bio page link to your Instagram profile
- Through your Linkin.bio page, you can direct your audience to your website, multiple product pages, blog posts, videos, Shopify products, or other web pages without needing to constantly change the link in your Instagram bio
What you can link to:
- Product pages, blog posts, articles, videos, or any other web pages you want
- Products in your Shopify store (Creator, Starter, Growth, and Advanced plans only)
Instagram Product Tags
Instagram’s product tags feature lets you tag products in your Instagram posts and stories. This feature is only available to select Instagram business accounts in certain markets.
Available for:
- Instagram business accounts approved for Instagram Shopping
- Businesses that primarily sell physical goods
How it works:
- Tag up to 5 products directly in your Instagram posts
- Tagged products show in your Instagram feed and link to product description pages
- Learn more about Instagram product tagging in Later
What you can link to:
- Product pages only
Why Get Linkin.bio?
Whether or not you have Instagram product tags set up, you can drive even more traffic to your website and product pages through Linkin.bio. Add your Linkin.bio link to your Instagram bio to create another touchpoint for customers to reach your website, products, blog posts, and more.
When it comes to Linkin.bio and Instagram product tags, you don’t have to choose one over the other—you can use both! You can add both Linkin.bio links and Instagram product tags to your posts when scheduling through Later on the web.
Want to get started with Linkin.bio? Learn how to set up Linkin.bio for Instagram.
Related Articles:
Set up Linkin.bio for Instagram
Linkin.bio Features By Plan
Set Up Shopify with Linkin.bio