Here’s a rundown of the differences between Linkin.bio and Instagram product tags.
Linkin.bio
Linkin.bio is like a mini-website built into your social profile. Add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page. Add your Linkin.bio page link to your social profile to drive traffic to your website, product pages, blog posts, and more.
Available for:
- All Instagram accounts, including personal, creator, and business profiles
- All Later accounts, including Free plans
How it works:
- Add a link to each of your scheduled and published Instagram and TikTok posts to create a separate Linkin.bio landing page
- Instagram posts can have up to 5 links
- Add as many buttons as you like to your Linkin.bio page
- Add your Linkin.bio page link to your social profile
- Through your Linkin.bio page, you can direct your audience to your website, multiple product pages, blog posts, videos, or other web pages without needing to constantly change the link in your social profile bio
What you can link to:
- Product pages, blog posts, articles, videos, or any other web pages you want
Instagram Product Tags
Instagram’s product tags feature lets you tag products in your Instagram posts and stories. This feature is only available to select Instagram business and creator profiles in certain markets.
Available for:
- Instagram business and creator profiles approved for Instagram Shopping
- Businesses that primarily sell physical goods
How it works:
- Tag up to 5 products directly in your Instagram posts
- Tagged products show in your Instagram feed and link to product description pages
- Learn more about Instagram product tagging in Later
What you can link to:
- Product pages only
Why Get Linkin.bio?
Whether or not you have Instagram product tags set up, you can drive even more traffic to your website and product pages through Linkin.bio. Add your Linkin.bio link to your Instagram bio to create another touchpoint for customers to reach your website, products, blog posts, and more.
When it comes to Linkin.bio and Instagram product tags, you don’t have to choose one over the other—you can use both! You can add both Linkin.bio links and Instagram product tags to your posts when scheduling through Later on the web.
Want to get started with Linkin.bio? Learn how to create a Linkin.bio page.
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