Looking to schedule one post to multiple social profiles? With Later you can schedule posts for multiple profiles at the same time, and customize the post for each. This article will show you how. 

Important:

• Multi-Profile scheduling can only be done through Later on the web and Later's iOS app (not available on Android)
• Once a post has been scheduled, it can’t be added to additional social profiles
• Social profiles must be in the same Access Group to schedule to them at the same time
• Don't forget about the media requirements for different social platforms. You'll be able to customize the post for each profile to meet its requirements
  • For example, while Facebook, Twitter, and LinkedIn posts may be text-only, Instagram posts must contain at least one image or video

Multi-Profile Scheduling on Web

Step 1: Choose your Social Profiles 

At the top of the Calendar select the check mark (✓) on the social profiles you’d like to schedule to. You can select up to 6 social profiles in the same Access Group. 

Step 2: Choose Your Media 

From the Side Library, drag and drop the media for your post onto the Calendar. 

You can select one image or video, or select multiple media items by clicking the checkmark on the media, then dragging. 

Step 3: Add Your Caption

Write a caption for your post – this can be customized for each profile in the next step. You can also edit your media in this step for all profiles, or customize it for each in the next.

Click Customize Posts when you're done. 

Step 4: Customize Your Post 

Now you’ll customize your post for each profile. You can: 

• Customize your caption and hashtags
• Choose your publishing time
• Add filters and crops to images by clicking Edit Image 
• Trim and crop video by clicking Edit Video
• Add Linkin.bio links (Instagram & TikTok only)
• Choose your publishing method (Instagram & TikTok only)
• Add and remove media by clicking Change Media

And for Instagram posts: 

• Tag locations and users (when Auto Publishing on Starter, Growth, and Advanced plans) 
• Schedule a First Comment (when Auto Publishing on Starter, Growth, and Advanced plans)
• Choose a video thumbnail (for Auto Publish posts)

Click Create Posts and you’re done!

Multi-Profile Scheduling on iOS

Just like on the web, you can schedule a post to multiple profiles from Later's iOS app. Here's how:

1. From the Schedule tab on Later's iOS app, tap the create post button in the bottom right
2. From the Post Builder, tap the currently-selected profile at the top
3. Select any additional profiles by tapping the checkboxes on the right-hand side
4. Tap Done
5. Add your media if desired (or if required for that platform), and write your caption
6. Tap Next to customize the post for the next profile. To return to the previous post, tap the back arrow in the top left
7. When all your posts are ready, tap Select Time for All Posts
8. Select a date and time for publishing, or tap Now under Select a Time to publish now
9. Tap Save

How Are Posts Published?

Tweets, Pins, LinkedIn posts, and Facebook posts will go live at their scheduled time. Nothing further needed from you.

Instagram and TikTok posts:  

• Posts set to Auto Publish (available to Instagram business profiles and TikTok Business Accounts only) will be automatically published at their scheduled time, or you can publish manually through notification publishing if you prefer.
• Instagram personal and creator profiles and TikTok Personal Accounts must use notification publishing. See how to publish posts using notification publishing

Related Articles:
Schedule Instagram Stories
Switch Between Social Profiles on the Calendar