In this Article:
Instagram has 3 different types of profiles: business, creator, and personal. Due to API limitations set by Instagram, each profile type has access to different features in Later.
This article covers what each type of Instagram profile can and can’t do within Later, how to tell what profile type you have, and how to switch between them.
Instagram Profile Types Comparison
The following table illustrates what each type of Instagram profile (business, creator, and personal) can do within Later:
| Business | Creator | Personal | |
| Auto Publish Instagram Stories | ✓ | ||
| Auto Publish Instagram Posts, Multi-Photo Posts (Carousels), and Reels | ✓ | ✓ | |
| Access Later’s Instagram Analytics | ✓ | ✓ | |
| See your Best Times to Post | ✓ | ✓ | |
| Tag Instagram Shop Products | ✓ | ✓ | |
| Schedule a First Comment for Auto Publish | ✓ | ✓ | |
| Collect media by Profiles, Hashtags, Mentions, and Tags | ✓ | ✓ | |
| Manage comments with Conversations | ✓ | ✓ | |
| Tag users and locations | ✓ | ✓ | |
| See your profile picture in Later | ✓ | ✓ | |
| Schedule posts and Stories using notification publishing | ✓ | ✓ | ✓ |
| Go private on Instagram | ✓ |
Key Takeaways
Personal profiles are the only type that can go private on Instagram, but are also granted the least capabilities through the API. This limits their access to many features in Later.
Creator and business profiles share most of the same capabilities in Later—the exception is auto publishing Instagram Stories, which is only available for business profiles.
Our recommendation? If you have (or are willing to have) a public Instagram profile, switch it to a business or creator profile for best, most actionable results! 🚀
Switch Your Instagram Profile Type
Follow these steps to switch your profile type, or to check which profile type you currently have:
- In the Instagram mobile app, go to your profile
- Tap ☰ in the top right corner
- You might need to tap Settings and privacy after this step
- Scroll down to the For professionals section and tap one of the following options (these options will vary based on the profile type you currently have):
- Business tools and controls if you’re on a Business profile
- Creator tools and controls if you’re on a Creator profile
- Account type and tools if you’re on a Personal profile
- Tap Switch account type (or Switch to professional account if you’re on a personal profile)
- Select the profile type you’d like to switch to, and review any confirmation messages from Instagram
- If you’re switching from a personal profile, you may be prompted to select a category for your profile