Collaborate with your teammates on your social content strategy with Later’s new team-based features and content approval workflow.

Important:

• Team collaboration and content approvals is currently only available through app.later.com on desktop (not available on mobile)
• Team collaboration (post comments and activity log) is available on Advanced plans and up
• The content approval workflow and notification center is available on Agency plans and up
• Team collaboration and content approvals are not available for Instagram Stories

Overview

We’re excited to introduce two new powerful collaboration features to Later Social: the ability to communicate with your team directly on scheduled and draft posts (available for Advanced plans and up), as well as a built-in content approval workflow and notification center (available for Agency plans and up).

You can now request and provide content approvals, share feedback, and chat with your team—all without ever leaving Later. 

Invite Your Team

Since these features are all about team collaboration, you’ll need to invite your teammates to your Later account first and assign them the correct permissions for their role. Learn more about adding users

Add Team Members

First, you can invite teammates to add them as users in your Later account as follows:

1. From app.later.com on desktop, click Settings > Users
2. Click Invite User
3. Enter their name and email address
4. Click Send Invite

Once invited, your teammate will have to accept the invite sent to the email address you entered by clicking Accept Invitation:

Assign Roles

If you’re on an Agency plan or higher, once your team members have been added (above), you can assign their permissions within your Later account as follows:

1. From app.later.com on desktop, click Settings > Social Sets & Access Groups
2. Click Edit next to the Access Group for which you’d like to update the user’s permissions
   • Learn more about Access Groups
3. Click the Users tab:
4. Click Edit next to the user whose permissions you’d like to update:
   
   
   Note: The Account Owner will always have both Member and Reviewer roles—this can’t be changed or revoked unless you transfer ownership of your account.
5. Toggle the Reviewer or Publish Without Approval options:
   
   • By default, Reviewer will be toggled off—enabling it will allow this user to approve posts
   • By default, Publish Without Approval will be toggled on—disabling it will prevent this user from being able to schedule posts before they are approved
     • If a user has the Reviewer role, this can't be disabled
6. Click Save

Content Approvals

Request Content Approvals

All users in a Later account on an Agency plan or higher are able to request content approvals—even if they’re a Reviewer themselves—as follows:

1. Create a new post as usual from app.later.com on desktop
   • Learn more about creating posts in Later
2. From the lower-right of the Post Builder, check the box next to Submit for Approval:
   
   
   Note: This functionality isn't available for Instagram Stories.
3. Either schedule the post or save it as a draft
   • The approval process works the same either way, but saving the post as a draft can be useful if you want to make sure the post doesn’t get published before being approved—scheduled posts will be published as usual, regardless of approval status
     • If the Publish Without Approval permission is disabled for a user, they'll only have the option to save the post as a draft

All user(s) with Reviewer status on the account will now receive an email that new content is awaiting approval (unless they unsubscribed), and be able to approve it or leave a feedback comment. On Agency plans and up, the approval request will also appear in the in-app notification center.

Approve Content

If you have the Reviewer Role in your Later account, you can review and approve content as follows:

1. From app.later.com on desktop, click List above the calendar:
   • If you have content awaiting approval (and are a Reviewer in the account), you’ll see a blue banner like this at the top of List view:
     
   • Alternatively, if you’re on an Agency plan or higher, select Review Post(s) from the in-app notification center
2. Click the blue circle with the number to automatically filter for all content awaiting approval:
   
   • The Status filter will automatically update to Requires Approval, and the date range will automatically update (if needed) to capture all content waiting for approval
   • From here you can also add additional Status and Post Type filters, as well as change the Sort method
3. Review each post and click ✓ Approve under it, or click ✕ Request Edits to leave a feedback comment instead (see below)
   

Alternatively, if you click on a post that requires approval from the Calendar, you can approve it via the banner displayed at the top of the Post Builder.

The user who requested approval will receive an email notifying them when their content is approved (unless they unsubscribed). On Agency plans and up, they’ll also receive notifications in the in-app notification center for both approvals and feedback comments.

Notification Center

Users on Agency plans and up have access to an in-app notification center for real-time updates on approval requests, approved content, and post comments. To access, select Notifications from the sidebar:

Use the tabs across the top to filter by read or unread notifications, and select Review Post(s) to be taken directly to the post to approve or leave feedback. 

Team Collaboration

You can also leave feedback comments on posts (excluding Instagram Stories). On Agency plans and up, comments will also show in the in-app notification center, and this functionality can be combined with the content approval workflow by allowing the submitter to review and apply your feedback and then re-submit the post for approval.

To leave a comment, either open the Post Builder and click the speech bubble icon in the top right to open the activity log and leave a comment from the sidebar:

Alternatively, on Agency plans and up, you can click ✕ Request Edits from the list of content awaiting approval to leave a feedback comment (the comment will end up in the same activity log either way).

In addition to feedback comments, this activity log will also display when the post was submitted for approval and when it was approved (if applicable). Everything is displayed chronologically, so you can easily reference the timeline of events.

Frequently Asked Questions

If a post isn’t approved, will it still be published?

Yes. Content approval (or lack thereof) won’t block publishing. This means scheduled content will be posted as usual, regardless of approval status.

If you’d like to ensure that a post doesn’t get published until approved, you can submit it for approval while it’s in draft mode. Approvals for draft posts function in the same way as scheduled posts, but that way you can schedule the post only after it’s been approved to be sure it doesn’t go out beforehand.

Alternatively, you can restrict a user's ability to schedule posts without approval. To do so, follow these steps above and disable the Publish Without Approval option in the user's permissions. That way, the user will only be able to submit draft posts for approval, and won't be able to schedule them without it.

Will I get notified if content needs my approval and/or if my content is approved?

Yes. Unless they unsubscribe, users will be notified by email both when their approval is requested as well as when any of their content has been approved. On Agency plans and up, they’ll also receive a notification in the in-app notification center.

Will I get notified of new comments?

At this time, there are no email notifications for feedback comments, but they will appear in the in-app notification center which is available on Agency plans and up.

Can I unsubscribe from approval notification emails?

Yes, you can unsubscribe yourself from receiving approval email notifications as follows:

1. From app.later.com on desktop, click Settings > Devices & Notifications
2. Under Email, disable the toggle next to approval notifications

Your settings will automatically save. You can resume these email notifications at any time by re-enabling the same toggle.