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    Connect Instagram to a Facebook Page

    Olivya
    • Updated

    In this Article:

    Connecting your Instagram profile to a Facebook Page unlocks Facebook-dependent Instagram features in Later, including Social Inbox, hashtag search, and some analytics features.

    This article explains how to connect your Instagram profile to a Facebook Page, check an existing connection, and fix common connection issues.

    If you're whether you need a Facebook Page or which features require one, see Why Does Later Ask Me to Connect Instagram to a Facebook Page? to learn more. 

    Connection Requirements 

    You’ll need:

    Create a Facebook Page

    If you don’t already have a Facebook Page, create one before continuing. See How to Create a Facebook Page.

    Tip: Creating a new Page automatically gives you full control permissions, which helps prevent access and role errors later.

    Check the Current Connection

    If you already have a Facebook Page, check whether an Instagram profile is already connected before creating a new connection.

    1. Log in to Facebook
    2. Select your profile picture, then select See all profiles > See all Pages
      see-all-pages.png
    3. Under Pages you manage, select the Page you want to use
      pages-you-manage.png
    4. Select Switch so you’re acting as the Page (if you don’t see Switch, you’re likely already acting as the Page)switch-into-page.png
    5. Select Settings
      manage-page-settings.png
    6. Under Permissions, select Linked Accounts
      linked-accounts.jpg
    7. Next to Instagram, select View
      linked-accounts-instagram.png

    If the correct Instagram profile is connected, you’re all set.

    If a different Instagram profile is connected:

    1. Select View
    2. Select Disconnect account
    3. Select Yes, disconnect
    4. Continue with the steps below

    Connect Through Facebook (Recommended)

    This is the recommended method and works for most users.

    1. Follow the steps in Check the Current Connection to open the Instagram connection page in Facebook
    2. Select Connect account

    3. Select Connect

      connect-instagram-account.jpg

    4. Choose whether to allow Instagram messages in your inbox, then select Confirm

    5. When the Instagram window opens, log in to the Instagram profile you want to connect

    6. Complete the prompts to finish the connection

    If your Instagram profile is currently personal, Instagram will prompt you to switch it to a business or creator profile before continuing.

    Connect Through Instagram

    If you prefer, you can connect the Page from the Instagram app.

    1. Open the Instagram app
    2. Tap your profile picture
    3. Select Edit Profile
    4. Select Page
    5. Select Continue
    6. Configure Accounts Center if prompted
    7. Select an existing Facebook Page or select Create a New Facebook Page
    8. Select Done
    Note: If you encounter an error during this process, try connecting through Facebook instead.

    Connect Through Instagram

    If you prefer, you can connect the Page from the Instagram app.

    1. Open the Instagram app
    2. Tap your profile picture
    3. Select Edit profile
      edit-instagram-profile.jpg
    4. Select Page > Continue:
      connect-or-create-page-instagram.jpg
    5. Configure Accounts Center if prompted
    6. Select an existing Facebook Page or select Create a New Facebook Page
    7. Select Done

    Note: If you encounter an error during this process, try connecting through Facebook instead.

    Confirm the Connection

    After connecting:

    1. Open Facebook.
    2. Switch into your Facebook Page.
    3. Go to Settings > Linked Accounts > Instagram.
    4. Confirm the correct Instagram profile appears.

    Troubleshooting

    The Facebook Pop-Up Doesn’t Appear

    A browser setting or extension may be blocking the sign-in window.

    Try the following:

    • Enable pop-ups for the page and refresh.
    • Temporarily disable browser extensions.
    • Try again in an Incognito or private browsing window.

    After changing any browser settings, refresh the page before retrying.

    Error: You Can’t Select This Profile Because You’re Not an Admin

    You don’t have the required Facebook permissions. To connect an Instagram profile, you need Facebook access with full control for the Page.

    See About Facebook Page Access and Roles.

    Error: Page Already Belongs to a Business

    The Facebook Page is managed through Meta Business Manager. Ask the Page owner to complete the connection through Instagram, or connect through Facebook if you have the necessary permissions.

    Tip: If you’re unsure who owns the Page, check the Page Management History and look for the person who granted full control permissions.

    I Can’t Access Linked Accounts

    You likely don’t have the required Facebook permissions. To manage Instagram connections, you need Facebook access with full control for the Page.

    See About Facebook Page Access and Roles.

    Instagram Is Asking Me to Log Into Someone Else’s Facebook Account

    Another person currently manages that Instagram profile through Accounts Center. If you have access to the Facebook Page, connect through Facebook instead of Instagram.

    Error: Page Is Already Connected to Another Instagram Account

    A Facebook Page can only be connected to one Instagram profile at a time. Follow the steps in Check the Current Connection to see which Instagram profile is connected, then disconnect it before connecting a different one.

    I See an Orange Confirm Icon in Instagram

    The Facebook Page owner may need to approve the connection.

    In Instagram:

    1. Tap your profile picture.
    2. Select Edit Profile.
    3. In the Page section, tap the orange Confirm icon.
    4. Complete the prompts and sign in to Business Manager if requested.

    If you don’t own the Page, ask the Page owner to complete these steps.

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