Later offers 2 versions of our Instagram Analytics feature, Lite and Standard, depending on your plan. This guide outlines the difference.
Included on Free and Starter plans.
Lite gives you an introductory suite of metrics to see how your Instagram profile is doing over time. This includes:
- Total number of posts
- Follower and Following count
- Linkin.bio Analytics up to 3 months
- Detailed post performance on your profile's last 30 posts
- A highlight of the 5 best performing posts, including number of likes, comments, and Linkin.bio clicks
Included on Growth and Advanced plans.
Standard includes all the features of Lite, and adds an advanced look at post performance and your audience. This includes:
- Profile Growth & Discovery
- Profile Interactions
- Audience Analytics
- Detailed Post Performance up to 1 year
- Detailed Story Performance up to 1 year
- Hashtag Performance Analytics
- Industry Hashtag Trends
- Linkin.bio Analytics up to 1 year
- Linkin.bio Page Views by Location
- Performance Report
Check out A Guide to Later's Instagram Analytics for an in-depth look at these features.