Performance Report turns your Instagram analytics into a shareable link you can send to your team, clients, or anyone else who needs to see how your account is performing. Later builds the report from your existing analytics data, so all you do is share the link.

What's in Your Performance Report

Each Performance Report covers a 90-day reporting period (some metrics may reflect a different period) and includes:

• Profile Growth and Discovery: new followers and profile views from the reporting period
• Audience Demographics: top follower countries, ages, the percentage of male and female followers, and when your followers were online
• Industry Comparison: how your analytics compare to profiles in your industry with a similar follower count (you can turn this on or off in report settings)
• Link in Bio Interactions: page views, clicks, and click-through percentage of your Link in Bio page
• Post Summary: median reach, likes, comments, and engagement from your posts in the reporting period
• Best Performing Posts: your top 5 posts from your last 30 posts in the reporting period
• Story Summary: average views, median reach, and median replies from your Stories in the reporting period
• Best Performing Stories: your top 5 Stories from the last 7 days of the reporting period, excluding the last day

Note: Instagram post and Story performance can vary widely. To give a more accurate view, we use a median formula rather than an average.

Share Your Performance Report

1. From Later for desktop, select Analytics from the left sidebar
2. Select the Instagram profile you want to share a Performance Report for
3. Under Performance Report, select Share Performance Report
4. Select Create Performance Report
5. To include Industry Comparison, turn on Show Industry Comparison
6. Copy the link and share it with whoever needs it

It can take up to 5 minutes after creating the report for the data to appear.

Update Your Performance Report

You can update your Performance Report once every 24 hours, either manually or on a daily automatic schedule.

1. From Later for desktop, select Analytics from the left sidebar
2. Select the Instagram profile you want to update
3. Under Performance Report, select Share Performance Report
4. Select Settings
5. To update daily on a schedule, turn on Update Report Automatically Daily
6. To update on demand, select Update Report Now

After an update, it can take up to 5 minutes for the new data to appear in the report.

Limitations

A few additional limits to keep in mind:

• Performance Report is accessed through a unique link, not a downloadable file (use Chrome's Save as PDF option if you need a file)
• Reports cover a 90-day period, though some metrics may reflect a different period
• If your Instagram connection to Later expired during the reporting period, data from that gap may be missing
• Performance Report is available for Instagram only, not Facebook, TikTok, Pinterest, Threads, or LinkedIn

To compare what's included on each plan, see Choose a Later Social Plan. To upgrade, see Change Your Later Plan.