In this Article:
If you can’t see your Best Time to Post (BTTP) slots for Instagram, TikTok, or Facebook — or if the times don’t look right — don’t worry. This guide covers the most common issues and how to fix them.
Why You Don't See BTTP on your Calendar
Below are common reasons why you may not be able to see BTTP slots on your Calendar:
Your Plan Doesn’t Include Best Time to Post
BTTP is available on Starter, Growth, Scale. It is not available for users on Free plans.
Best Time to Post Is Turned Off
You can turn BTTP on or off in Calendar Settings for each profile (we recommend using desktop).
On Web:
- Select your Instagram, TikTok, or Facebook profile.
- Click the gear icon above the Calendar.
- Toggle Best Time to Post on.
On Mobile (Instagram only):
- iOS/Android: Go to Account > Best Time to Post.
You May Have Selected the Wrong Profile Type for Instagram
BTTP for Instagram requires a Business or Creator profile.
You May Have Selected the Wrong Profile Type for TikTok
To see BTTP slots for TikTok, you must use a TikTok Business account.
Ineligible Profiles Selected
BTTP only works if you’ve selected TikTok, Instagram, or Facebook. To deselect, click the checkmark (✓) icon above the Calendar next to the profile name.
Time Slots Look Wrong?
BTTP calculates your best posting times using, your post performance, our followers’ activity and demographics, and industry engagement trends
If there isn’t enough profile data yet, you may see all slots showing at the same time. You may also see times that look too early or too late (e.g., all at 1 am).
This happens when Later provides global fallback times until there’s enough of your own data to personalize recommendations.
To fix this:
Keep posting consistently on different days and times
Return to Calendar Settings and click Recalculate to refresh your slots
Allow up to 1 hour for new BTTP data to appear.