If you can’t see your Best Times to Post, here are some common reasons why:
Your Plan Doesn't Include Best Time to Post
Best Time to Post is available on Later's Starter, Growth, and Advanced plans. If you’re on a Free plan, you’ll need to upgrade your plan.
Not sure what plan you’re on? Go to Settings > Subscription to check.
Best Time to Post is Turned Off
From Calendar Settings, you can turn Best Time to Post on or off -- so make sure it's not turned off. Click on the gear icon above your Calendar to get to Calendar Settings.
You Have an Instagram Personal Profile
Best Time to Post is only available for Instagram business and creator profiles. Currently using a personal instagram profile? Learn how to switch to a business profile.
You Have More Than One Profile Selected
Best Time to Post looks at data for your Instagram profile. So make sure you’ve only selected one Instagram profile when you go to Calendar Settings.
To deselect a profile, click the checkmark (✓) on the profile above the Calendar.
You Don't Have Enough Followers or Posts
Current Starter, Growth, and Advanced plans require 100+ followers on your Instagram profile to use the current version of Best Time to Post.
Note: If you don't have 100+ followers you'll still be able to use the original version of Best Time to Post, if you have 50+ feed posts in the past 6 months (excluding the last 2 weeks).
Legacy Starter, Premium, and Brand plan users need 50+ feed posts in the last 6 months (excluding the last 2 weeks) to use Best Times to Post. If you don’t have enough posts, we’ll show you how many more you need.
Note: Instagram Reels don't count towards your needed 50 posts. This is a limitation set by Instagram.
Find Your Best Times to Post on Instagram