If you can’t see your Best Time to Post (BTTP) slots for Instagram, or TikTok — or if the times don’t look right — don’t worry. This guide covers the most common issues and how to fix them.

Here are the most common reasons why you might not see BTTP on your Calendar:

1. Your Plan Doesn’t Include Best Time to Post

• Available on the latest versions of Starter, Growth, Scale.

2. Best Time to Post Is Turned Off

You can turn BTTP on or off in Calendar Settings for each profile (we recommend using desktop, as the mobile version is a limited legacy experience). 

On Web:

1. Select your Instagram or TikTok profile.
2. Click the gear icon above the Calendar.
3. Toggle Best Time to Post on.

On Mobile (Instagram only):

• iOS/Android: Go to Account > Best Time to Post.

3. Profile Type for Instagram

BTTP for Instagram requires a Business or Creator profile. If you’re using a Personal profile, switch to a Business or Creator account.

4. Profile Type for TikTok

Must be a TikTok Business account

5. Multiple Profiles Selected

BTTP only works if you’ve selected a single profile at a time. To deselect, click the checkmark (✓) above the Calendar next to the profile name.

Time Slots Look Wrong?

BTTP calculates your best posting times using:

• Your post performance
• Your followers’ activity & demographics
• Industry engagement trends

If there isn’t enough profile data yet, you may see:

• All slots showing at the same time
• Times that look too early or too late (e.g., all at 1 am)

This happens when Later provides global fallback times until there’s enough of your own data to personalize recommendations.

How to fix it:

• Keep posting consistently on different days and times.
• Return to Calendar Settings and click Recalculate to refresh your slots.
• Allow up to 1 hour for new BTTP data to appear.