Skip to main content

Search

Hi, how can we help?

    Link in Bio Analytics

    Everett Louie
    • Updated

    In this Article:

    Looking to monitor the sales and traffic your Link in Bio page is generating over time?

    In Later, you can track your Link in Bio page views, post clicks, button clicks, and click-through rate. This article will show you how. 

    Important: 

    • Link in Bio Analytics are available on both Free and paid plans:
      • Starter plans and up can see up to 1 year of Link in Bio data
      • Free plans can see the last 3 months of Link in Bio data
    • Analytics are only available in Later on the web (not available in the mobile app)  

    Access Link in Bio Analytics

    There are two ways to access Link in Bio page Analytics:

    Via Analytics Page Via Link in Bio Management Page
    1. In Later on the web, click Analytics in the side menu
    2. From the dropdown at the top of the page, select your Link in Bio page
    1. In Later on the web, click Link in Bio in the side menu
    2. From the dropdown at the top of the page, select your Link in Bio page
    3. Click the Analytics tab in the right menu > Go to Analytics

    Link in Bio Interactions

    Select a date range and get an overview of the interactions on your Link in Bio page. Here you’ll see:

    • Link in Bio Page Views: The total number of unique times your Link in Bio page was viewed
    • Link in Bio Button Clicks: The total number of clicks on all of your Link in Bio buttons 
      • See below for tracking individual button clicks
    • Link in Bio Clicks: The total number of times someone clicked on any post on your Link in Bio page
    • Click-Through Rate: The percentage of clicks on your Link in Bio page versus the number of page views
    Tip: Click Export CSV to export your Link in Bio data in a spreadsheet file. 

    Link in Bio Page Views by Location:

    Get to know your audience by seeing where your Link in Bio views are happening, and see a list of countries and cities with the most Link in Bio page views.

    Note: Data from the map shows unique Link in Bio page views from the previous day. Unlike other analytics, data is collected every 24 hours from 12 am UTC to 12 am UTC, no matter what time zone you’re in.  

    mceclip2.png

    Track Clicks Per Post 

    If your Link in Bio is connected to an Instagram business or creator profile or TikTok account and has linked posts, you can see how many clicks they're receiving directly from the Link in Bio management page:

    1. Tap Link in Bio from the left sidebar
    2. Click on a post from the Link in Bio preview feed
      • If you're looking for a TikTok post, make sure you're on the TikTok tab
    3. The number of clicks it has received will be displayed in the sidebar:

    tiktok-post-clicks.jpg

    Instagram Post Performance

    If your Link in Bio page is connected to an Instagram business or creator profile, you can see which of your Instagram Link in Bio posts are performing the best by switching to the Post Performance tab of your Instagram profile's Analytics dashboard (not the Link in Bio analytics dashboard).

    Note: TikTok Link in Bio clicks are not currently displayed in the TikTok Post Performance dashboard.

    In the Link in Bio column, you'll see the total number of clicks for each post: 

    Untitled_design__24_.png
    Important: If you have multiple links set up for one Link in Bio Instagram post, this will display the total number of clicks of all links on the post. 

    Track Clicks Per Button & Social Link

    Note: Analytics for individual button & social link clicks are displayed on your Link in Bio management page, not the Analytics dashboard.

    In addition to tracking clicks per post, you can also track the number of clicks each button and social profile link on your Link in Bio page has received.

    From your Link in Bio management page (not the Analytics dashboard), click Buttons or Social Links under the Blocks tab. The number of clicks each button or social link has received will be displayed below its edit block:

    linkinbio-button-clicks.png

    Track Revenue with Google Analytics

    With Link in Bio’s UTM parameters, you can easily track traffic generated by your Link in Bio page in Google Analytics. Learn more

     

    Related Articles:

    A Guide to Later’s Instagram Analytics
    Missing Analytics Data
    Getting Started with Link in Bio for Instagram

    Can’t find your answer?Contact Us
    Return to top
    Privacy Policy Terms of Use