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    Using Post & Campaign Tagging to Organize and Report on Content

    Georgia
    • Updated

    In this Article:

    Tags in Later let you track and analyze performance in a way that reflects how your content is planned: by campaign, product, or strategy.

    Instead of viewing results one post at a time, tags give you a flexible way to group posts and filter analytics across channels, formats, and timeframes, making it easier to understand what's driving results. You can tag drafts, pending approval, and other pre-publish post states, making tagging part of planning, not just reporting.

    Before you begin: 

    • Post Tags in Later are flexible labels you can apply to your content to track themes, formats, or products. They help you organize posts and measure performance beyond the individual post level.
    • Campaign Tags are designed for grouping content that belongs to a specific campaign.

    Why use Post Tags?

    Post Tags make it easier to:

    • Organize posts by campaign, product line, or strategy
    • Replace manual tracking with built-in workflows
    • Report on engagement by tag
    • Filter analytics dashboards and exports by post or campaign tag for clearer insights
    Note: Copied posts do not retain associated post or campaign tags.

    Post Tag Availability by Plan 

    Plan  Tag limits Where tags can be applied Analytics access
    Starter  Up to 20 post tags and 20 campaign tags Post Tagging tab only Filter analytics using post and campaign tags
    Growth Up to 50 post tags and 50 campaign tags Post Tagging and Post Builder Filter analytics using post and campaign tags
    Scale Unlimited post and campaign tags Post Tagging and Post Builder Full analytics filtering, with advanced reporting in Custom Analytics
    Important: When downgrading from a higher-tier plan (e.g., Growth to Starter), you must remove any tags that exceed the lower plan’s limits before you can use the feature.

    How to add Post Tags

    1. From Later on desktop, select Post Tagging
    2. Select one or more posts (you’re able to apply tags in bulk)
    3. Click Add Tag
    4. Choose from the list or type to create a new tag
      • Note tags have to be at least 2 characters long
    5. Save your changes to apply
    Tip: Use post or campaign tags in Custom Analytics to filter content by product, format, or initiative — instead of relying on manual exports or naming conventions.

    How to add posts to Campaigns

    You can also assign posts to a specific campaign you’re running:

    1. Select one or more posts (you can apply tags in bulk)
    2. Click Add Campaign
    3. Choose from the list or type to create a new tag
      • Note tags have to be at least 2 characters long
    4. Save your changes to apply

    How Tags Work in Custom Analytics

    All plans can use post and campaign tags to filter analytics. However, Scale plan users can use tags to filter and analyze content in Custom Analytics for deeper insights. 

    Once your content is tagged, Custom Analytics lets you:

    • Filter dashboards by tag to isolate campaign or product performance
    • Compare different strategies side by side
    • Report on ROI, ROAS, and engagement with cleaner data
    • Export dashboards with tag-based filters applied

    See using Custom Analytics in Later to learn more. 

    Tip: Filter by tags used to group posts under a specific campaign to see total performance across platforms and formats.

    FAQs

    How long does it take for my tagged posts to appear in the Post Tagging dashboard?

    If the post was created off-platform, it should appear within 12 hours. Posts scheduled through Later should appear right away.

    Can I see my tagged posts in the Analytics Dashboard?

    Yes. You can filter analytics using post and campaign tags on all plans. However, only Scale plan users can analyze tagged content in Custom Analytics for more advanced reporting.

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