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With Later’s LinkedIn Analytics, you can monitor how your personal LinkedIn profile or LinkedIn Page is performing without leaving Later. Review follower growth, compare post performance, and understand how people engage with your LinkedIn content.
Before You Start
Plan availability: LinkedIn Analytics are available on Starter, Growth, and Scale plans. CSV export is available on Growth and Scale plans.
- LinkedIn Analytics are available in Later on desktop
- After you connect a LinkedIn profile or Page, it may take up to 24 hours for analytics data to appear
- For personal profiles, Post Performance includes posts published through Later
- For LinkedIn Pages, Post Performance includes posts published through Later and posts published directly on LinkedIn
Access LinkedIn Analytics
To access LinkedIn Analytics:
- Go to Later.com and log in to your account
- Select Analytics from the left navigation menu
- Choose your LinkedIn personal profile or Page from the profile dropdown
- Use the tabs at the top of the page to move between the available LinkedIn analytics sections
Understand LinkedIn Analytics
The available sections help you review audience growth and compare the performance of individual posts and videos.
Overview
The Overview section displays follower growth over time for the selected LinkedIn personal profile or Page.
For LinkedIn Pages, available metrics include:
- Total Followers
- Follower Growth
- Follower Growth Rate
Post Performance
Use Post Performance to compare analytics for individual LinkedIn posts. Select a post row to view its available performance details over time.
For personal profiles, available metrics include:
- Impressions
- Members Reached
- Reactions
- Comments
- Reshares
For LinkedIn Pages, available metrics include:
- Impressions
- Unique Impressions
- Clicks
- Likes
- Comments
- Shares
- Engagement
- Video Views
- Viewers
Video Performance
Use Video Performance to understand how people watch and engage with video posts.
Available video metrics include:
- Views
- Viewers
- Time Watched (minutes)
For LinkedIn Page videos, a view is counted when the video plays for at least 3 seconds. Auto-loops can add additional views.
Export LinkedIn Analytics
Plan availability: CSV export is available on Growth and Scale plans.
To export your LinkedIn analytics:
- Go to Post Performance or Video Performance
- Select Export CSV in the top-right corner of the table
- Choose a date range, then download the CSV
Limitations
Historical LinkedIn Page data hasn’t been backfilled. Plan-based historical data will be added in a future update.
Need help connecting LinkedIn? See Schedule & Publish LinkedIn Posts.