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    Social Listening Future Insights

    Olivya
    • Updated

    In this Article:

    Note: This feature is only available on Scale plans. 

    Discover upcoming trends in your industry with Future Insights, which help you get ahead of what’s coming by providing a clear view of current social trends, future industry-specific trends, and predicted hashtag performance.

    Important:

    • Social Listening is currently only available on desktop (not on mobile)
    • Social Listening data is updated hourly

    This section displays top trending hashtags across social media. These aren’t related to a specific category, topic, or keyword. Hover over the hashtag for an AI-powered explanation on why a hashtag is gaining traction:

    hashtag-explanation.png

    Note: In rare cases where data is insufficient, no explanation may appear on hover.
    Tip: Use these hashtags as insights into what general topics are taking off, and consider how you might be able to create relevant content to reach a broader audience.

    Category Insights

    This section contains insights based on your brand’s category. The AI-generated summary at the top describes the current trends and conversations happening overall in your category:

    Note: {Category} in the screenshot above will be replaced with your specific category. Your category is automatically pulled from your profile data, but you can manually select a different one from the Future Insights settings by selecting the pencil icon from the top-right next to the date range:

    Future Popular Trends and Future Niche Trends display word clouds and additional AI-generated summaries of popular future trends and niche future trends for your category, respectively. These insights can help you align your social strategy to what top voices are likely to be talking about in your category.

    Future niche trends will always be smaller volumes than popular trends. Niche trends may be what a subset of your audience is interested in, or may fluctuate throughout the year based on holidays or seasonality. They also could be topics that might start to gain more traction soon.

    Example: During the summer months, sunscreen might be a popular trend; however, once we start moving into autumn and winter, it might start to move into the niche category (such as for those who are travelling).

    This section displays tables of hashtags, one for your category plus 2 other categories related to yours:

    These are hashtags that are expected to be important or on-trend in the near future. You can choose to show predicted insights for the next 7 days or 14 days from the top-right. 

    Hashtag Performance Predictions

    This section displays the current and predicted growth of up to 10 specific hashtags that you select:

    Based on current and future predicted performance, the hashtags are divided into the following sections:

    • Growing: These hashtags are predicted to be on an upward trend in the upcoming week, regardless of the previous week (keep an eye on these!)
    • Sustaining: These hashtags had some kind of trend (up or down) in the previous week, and are predicted to maintain that usage in the upcoming week
    • Following General Trend: These hashtags are predicted to maintain their usual level of usage, based on the previous week
    • Declining: These hashtags are predicted to be on a downward trend in the upcoming week, regardless of the previous week
      • This might be due to seasonal factors; for example, #summer2024 might start to decline as we enter into Autumn
    • Not Enough Data to Track Trends: These are hashtags you’ve selected that don’t currently have enough data to be categorized into one of the above sections
      • For example, a hashtag for a particular campaign that hasn’t launched yet

    You can manually select these hashtags when you set up Future Insights and change them at any time via the pencil icon at the top right of the page:

    Tip: Keep an eye on the Future Trending Hashtags section for other hashtags you might like to start tracking here!
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