When you create a TikTok for a campaign, use the posting link provided by the brand to upload your video. The posting link is an easy way to tag your video as branded content and link it with the correct campaign in one step.

You’ll find the posting link in your campaign manager or in emails from the brand. You must use the TikTok posting link to meet campaign requirements. If you’re unable to use the posting link for any reason—or if you’ve already published your content without it—you can link your TikTok content to the campaign retroactively.

Publish TikTok Content for Campaigns

Follow these steps to publish TikTok content for a campaign through the posting link:

1. Open the campaign manager
2. In the Deliverables section of the campaign card, select Publish to TikTok Using Invite Link:
   
   
3. Copy the TikTok invite link and open it on your mobile device:
   
4. Upload your video to TikTok via the link
5. If you need to upload more than one video, select Create new project after uploading the first one
   • Alternatively, re-open the TikTok invite link from Later and repeat the flow

Link TikTok Content Retroactively

If you’ve already posted your TikTok video in the app, you can still link it to the campaign retroactively as follows.

In Later

First, get the posting link from Later and open it on your mobile device:

1. In Later, open your campaign manager
2. Scroll down to the Live Deliverables section
3. Select the Self-Report button:
   
4. Select TikTok Post > Next
5. A TikTok link will be displayed:
   
   • On mobile, tap the link to open TikTok
   • On desktop, copy the link and send it to your mobile device to open it there

Once you've opened your posting link, proceed to the next section and complete the remaining steps in TikTok.

In TikTok

Once you've opened the TikTok link on your mobile device, complete the following steps from the TikTok app:

1. Select Join:
   
   
2. Review the Creator Terms and Privacy Policy and check the box if you agree > Confirm to join:
   
   
3. Select View Collaborations:
   
   
4. Tap Upload video > Upload:
   
   
5. If you've already published your post, select Link Existing Post:
   
   
6. Select the relevant video for the brand
7. Tap Yes to confirm
8. To upload another video, select Create new project
   • Alternatively, re-open the TikTok invite link from Later and repeat the flow

Sponsored Post Disclosure

TikTok is working to ensure all sponsored videos are clearly marked per FTC regulations. Using the posting link to upload or link content will ensure you and the brand are following guidelines.