Plan and schedule Reels to your Facebook Page to stay organized and keep your audience engaged.
Important:
- Facebook Reels scheduling is available on current paid plans
- Each Reel is equal to 1 Later post
- Facebook Reels can only be scheduled to Facebook Pages
- Personal profiles, including those in professional mode, are not supported in Later due to limitations set by Facebook
- Facebook Reels will publish to both the main Facebook Page Feed and the Reels section
- A Facebook Reel can include 1 video between 4 and 60 seconds long, in a 9:16 ratio
- The minimum resolution for a Facebook Reel is 540 x 960 (540p), and the minimum frame rate is 30 FPS
- All Facebook Reels are automatically published at their scheduled time
- Due to API limitations, custom covers are not supported for Facebook Reels
- You can select a video frame as the cover
- If you create a Facebook post with a single video in Later, its Post Type will automatically default to Reel
- You can change this via the Post Type dropdown in the Post Builder
How to Schedule Facebook Reels
Desktop
- Go to app.later.com on your desktop and select your Facebook Page from the Calendar
- From the side library, drag your video to the Calendar to open the Post Builder
- Next to Post Type, select Reel
- Add a caption and hashtags for your post, or use a Saved Caption
- Adjust the scheduled date and time for publishing
- Optional Edits:
- Click Edit Video to crop or trim your video
- Click Change Media to replace your video
- Click Select Cover to select a frame from the video for the cover
- Due to API restrictions, uploading custom cover images for Facebook Reels is not supported
- Click Save
Your Facebook Reel will automatically publish to your Facebook Page at its scheduled time.
iOS
From the Schedule tab of Later’s iOS app, click the create-post button in the bottom right:
Tip: You can also start a post by long-pressing any open time slot in the Calendar view
- Select the Facebook Page you want to schedule to from the top of the Post Builder
- Under your selected page, ensure Reel is selected
- Add a video for your Reel by tapping +
- Add your caption and hashtags
- You can add a Saved Caption by tapping the Saved Captions icon
- Select a date and time for publishing
- Or tap Now to publish your Reel at the current time
- Tap Schedule Post
Android
From the schedule tab of Later’s Android app, click the create-post button in the bottom right.
- Select the Facebook Page you want to schedule to from the top of the Post Builder
- Under your selected page, ensure Reel is selected
- Add a video for your Reel by tapping +
- Add your caption and hashtags
- You can add a Saved Caption by tapping the Saved Captions icon
- Select a date and time for publishing
- Or tap Now to publish your Reel at the current time
- Tap Schedule Post