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With Later’s Facebook Analytics, you can monitor your Facebook Page’s performance, identify trends, measure growth over time, and discover which posts are driving the most engagement.
Important:
- Facebook Overview & Audience analytics are available for users on current paid plans
- Facebook Post Performance analytics are available on Growth plans and up
- Facebook Analytics are only available through app.later.com on desktop (not available on mobile)
- Current paid plan users can view up to 3 months of Facebook Analytics data
- Due to Facebook API limitations, you need 100 likes on your Facebook Page to view analytics
- If likes aren't available for your Page, you’ll need 100 followers instead
- Due to Facebook restrictions, data may be delayed by 24–48 hours
- It could also take this long for analytics to initially appear after adding your Facebook Page to Later
- Facebook Groups and personal profiles aren’t supported for Facebook Analytics
Accessing Facebook Analytics
From the side menu, select Analytics. Then, select your Facebook Page from the dropdown menu at the top of the page:
Overview
The Overview tab is where you’ll initially land when accessing Facebook Analytics. It contains data about your Facebook Page's overall performance for the last 3 months (90 days).
Page Summary
Get a quick overview of your engagement, impressions, reach, page likes, page views, and reactions for the last 3 months (see details about each of these metrics below).
The date range for the Page Summary section can’t be customized.
Page Growth & Discovery
See graphs of your page likes, impressions, reach, and page views, and how they have changed over time.
| Metric | Definition |
|
Page Likes |
Number of people who have liked your Page, or—if likes aren’t available—the number of people who have followed your Page |
| Impressions | Number of times any content from or about your Page entered a person’s screen |
| Reach | Number of people who have had any content from or about your page enter their screen |
| Page Views | Total number of times your Page has been viewed by people logged in or out of Facebook |
Using the date picker, you can customize the date range for which to view Page Growth & Discovery data.
Page Interactions
See the number of reactions to posts on your page, as well as overall engagement, and how they have changed over time.
| Metric | Definition |
| Reactions |
Total number of reactions to posts on your Page. Facebook Page reactions include like, love, care, wow, haha, sad, and anger: |
| Engagement | Engagement for your Page is calculated as follows: (Reactions + Comments + Shares + Post Clicks) ÷ Reach |
Using the date picker, you can customize the date range for which to view Page Interaction data.
Audience
On the Audience tab, you’ll see data about your Facebook Page’s fans. Your Page fans are people who have liked or followed your page.
Fan Online Activity
See your fans’ online activity on an hourly basis for the past week. You can use this data to decide the best times to post to Facebook, based on when your fans are most active.
The level of online activity is shown with the shade of purple. The darkest shade shows the highest level of activity and the lightest shade the lowest. You can also hover over each time slot to see the actual number of fans online at that time.
Audience Demographics
See a breakdown of your page fans by gender, as well as age range.
Location and Language
See where your fans live and the language they speak, as well as the top 5 countries, cities, and languages.
Post Performance
On the Post Performance tab, you’ll see detailed analytics for each of the posts on your Facebook Page (excluding Reels).
Detailed Post Performance
Detailed Post Performance contains a table with several metrics about each of the individual posts on your Page for the selected date range. These metrics include:
| Metric | Definition |
| Engagements | Total number of reactions, comments, shares, and clicks on the post |
| Impressions | Total number of times the post was seen |
| Reach | Number of unique accounts that saw the post |
| Clicks | Total number of clicks on the post |
| Unique Clicks | Total clicks on the post from unique users |
| Likes | Number of likes the post received |
| Shares | Number of times the post was shared |
| Comments | Number of comments the post received |
Using the date picker, you can customize the date range for which to view your Detailed Post Performance.
The table can be sorted by each of these columns’ values by selecting the arrow button next to the column heading.
Each table cell is shaded to indicate its relative performance, with darker hues being associated with better performance:
Select Export CSV to export a CSV file containing the data displayed in your current table configuration and date filters.