Link in Bio is like a mini-website built into your social profile. Edit your profile, social links and buttons, and link Instagram and TikTok posts to build your own Link in Bio landing page. You decide where those links lead, so you can drive traffic to the most relevant products and pages.

Link in Bio is available for all Later users, but Starter plans and up offer a bannerless page (no Later branding) and more advanced Link in Bio analytics. Check out Link in Bio Features By Plan to see the differences. 

Important:

• Link in Bio is not the same as Instagram's product tagging feature. It does not tag your posts right on your Instagram profile. Learn about the difference
• You can choose your own Link in Bio username (which forms your page URL) and change it once every 30 days

How Link in Bio Works

Using Link in Bio blocks, you’ll build your customized Link in Bio page. You can:

• Add a profile picture, profile name, and bio to your page
• Add links to your social profiles
• Add clickable buttons
• Link Instagram and TikTok posts
• Choose to feature your most recent post, a YouTube video, or custom media

Then, with your Link in Bio page linked in your social profile bio, you’ll drive traffic wherever you want your followers to be. No need to continually update the link in your bio. Simply tell your followers to head to your bio where your Link in Bio page will show them exactly where to find products, sites, and more!

Feature Highlights:

• You can add as many buttons as you’d like to your Link in Bio page, and toggle buttons on and off
• You can customize the design of your Link in Bio page with premade themes, custom colors, and button shapes, styles, and shadows
• Featured media will show your latest linked Instagram post as a clickable, enlarged image
• Add links to Instagram or TikTok posts to build a clickable, shoppable feed for your Link in Bio page
  • You also have the option to toggle off your Instagram and/or TikTok social feeds from your Link in Bio page. Learn more
• You can add links to Instagram posts when scheduling through Later’s web or mobile apps (not TikTok)
• You can add links to published Instagram and TikTok posts through the Link in Bio management page on the web
  • You can add up to 5 links per Instagram post

Ready to set up your Link in Bio page? This article will show you how.