In this Article:
Later’s Instagram Analytics gives you insight into how your profile and posts are performing. Different Later plans offer different Instagram insights.
This article outlines what's included in our new plans as well as any legacy plans:
Important: If you don't have access to a particular metric and started your plan before July 1, 2025, you may be on a legacy plan and will need to upgrade to access the full suite of insights. Please visit our pricing page for the most up-to-date information.
| Feature | Starter | Growth | Scale |
| Analytics time frame | Up to 3 months | Up to 1 year | Up to 2 years |
| Post Performance | Last 30 posts (within 3 months) | Up to 1 year | Up to 2 years |
| Overview | ✔ | ✔ | ✔ |
| Audience Analytics (100 followers required) | ✔ | ✔ | ✔ |
| Reels Performance | ✔ | ✔ | ✔ |
| Story Performance | ✔ | ✔ | ✔ |
| Hashtag Analytics | ✔ | ✔ | ✔ |
| Performance Report | ✔ | ✔ | ✔ |
| CSV Export | ✔ | ✔ | ✔ |
| Customize Engagement Rate formula | ✔ | ✔ | ✔ |
Note: Analytics are available only for Instagram Business or Creator profiles. Some features (like Audience Analytics) require a minimum number of 100+ followers.
Legacy Plans
If you signed up for Starter, Growth, or Advanced before July 2025, your analytics will look a little different from our current plans.
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Starter
- Up to 3 months of analytics
- Limited features (basic post performance only)
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Growth & Advanced
- Up to 1 year of analytics
- Included all core Instagram analytics