Add Alt Text to Posts in Later

Alternative text (or alt text) is a short description that appears in place of an image or video. Alt text is used to describe the image or video for people with visual impairments and/or replace an image or video if it fails to load.

Adding useful and clear alt text to all the media items in your posts helps ensure your content is accessible to everyone.

Important:

• Alt text is available for all Later plans, including Free 
• Scheduling alt text is available through Later for desktop and on Later's mobile apps (excluding Instagram, which is currently only available for desktop)
• Alt text is available for scheduling posts to Facebook, LinkedIn, Pinterest and Instagram
  • Alt text is currently not available for scheduling posts to TikTok
• Alt text has a 1,000 character limit

Add Alt Text While Scheduling a Post

Desktop

1. From Later for desktop, create a post for Facebook, LinkedIn, Pinterest, or Instagram
   • Alternatively, open an existing scheduled post for one of these platforms
2. In the Post Builder, select Add Alt Text
3. Write or paste a description
   • If there are multiple images or videos, go through them and write a description for each one
4. Select Save Alt Text

You can also schedule alt text for multiple profiles at the same time, and customize it for each post:

1. From Later for desktop, Multi-Profile schedule a post

2. For each social profile, select Add Alt Text

   Note: This option will only show up for profiles that support alt text scheduling.
3. Write or paste a description
   • If there are multiple images or videos, go through them and write a description for each one
4. Select Save Alt Text

iOS

1. On Later's iOS app, schedule a post for Facebook, LinkedIn or Pinterest
   • Alternatively, open an existing scheduled post for one of these platforms
2. From the Post Builder, tap your media item
3. Tap Alt Text (or Edit Alt Text)
4. In the field, type (or edit) your alt text
5. Tap Save
6. Continue scheduling your post as normal

Android

1. On Later's Android app, schedule a post for Facebook, LinkedIn or Pinterest
   • Alternatively, open an existing scheduled post for one of these platforms
2. From the Post Builder, tap your media item
3. Tap Alt Text (or Edit Alt Text)
4. In the Add Alt Text field, type (or edit) your alt text
5. Tap Save
6. Continue scheduling your post as normal

Add Alt Text to an Image or Video in Media Library

You can also add alt text directly to an image or video uploaded to your Media Library. If a post is created using media with alt text already added, the Post Builder will prepopulate your alt text for you. You can still edit the alt text while scheduling your post.

Desktop

1. Select a media item from your Side Library
2. In the Alt Text section, select Add
3. Write or paste a description 
4. Select Update

iOS

1. From Later's iOS app, tap Media at the bottom of the screen
2. Tap the media item from your Media Library
3. Tap Alt Text at the bottom
4. In the text field, type your alt text
5. Tap Save

Android

1. From Later's Android app, tap Media at the bottom of the screen
2. Tap the media item from your Media Library
3. Tap the 3 dots icon in the top left
4. Tap Add Alt Text
5. In the Add Alt Text field, type your alt text
6. Tap Save