Skip to main content

Search

Hi, how can we help?

    Find Your Best Times to Post on Instagram

    Tyler Lucas Barr
    • Updated

    In this Article:

    Later’s Best Time to Post for Instagram feature analyzes your Instagram post and profile data, then highlights your best days and times to post on the Calendar. 
    Note: Best Time to Post is also available for TikTok. Best Time to Post isn't currently available for LinkedIn, YouTube, X (formerly Twitter), Facebook, Pinterest, Threads, or Snapchat.

    Important:

    • Best Time to Post for Instagram is available on current paid plans 
    • Best Time to Post for Instagram is available on both web and mobile
    • You must be using an Instagram business or creator profile connected to a Facebook business page
    • If you're eligible for Best Time to Post for Instagram, it will be enabled automatically
    • Best Time to Post for Instagram is only shown on the weekly view of the Calendar

    How It Works

    Later looks at data from your previous Instagram posts to predict when you’re likely to get the most engagement. 

    If you have less than 100 followers, we’ll use post engagement data from your last 6 months of posts, up to your 50 most recent posts.

    If you have more than 100 followers, we’ve enhanced our predictions using even more data, including:

    • Your followers’ activity and demographics
    • Industry data 
    • Profile stats
    • And more

    If you're eligible for Best Time to Post, we’ll automatically display highlighted boxes on your Calendar in these time slots, so you know your Best Time to Post for Instagram!

    Best Time to Post time slots look similar to the following, with the colour matching that of the ring around your Instagram profile at the top of the Calendar (when selected):

    Tip: Experiment with scheduling your content on different days and times to get better insights.

    Enable Best Time to Post for Instagram

    Best Time to Post for Instagram will automatically be enabled for eligible users. If you've previously disabled it, follow the instructions below to toggle it back on:

    Desktop

    1. At the top of the Calendar, select the Instagram profile for which you’d like to enable or disable Best Time to Post
    2. Click the gear icon at the top right of the Calendar to open Calendar Settingshttpswww.w3.orgInternationalarticleslanguage-tags__1_.png

    3. Under Best Time to Post for Instagram, if it’s your first time enabling, click Generate Best Times to Post

      Untitled_design__48_.png
      Note: Don’t see Best Time to Post for Instagram? Make sure you’ve selected a single Instagram profile on your Calendar.

    4. When your best posting times have been found, toggle on the feature to have them applied to your Calendar

      Untitled_design__49_.png
    5. Refresh your Calendar and you’ll see your Best Time to Post for Instagram time slots highlighted (the colour will vary based on the colour associated with your Instagram profile shown at the top of the calendar):

    iOS

    1. In the Later iOS app, tap Account in the bottom right
    2. Tap Best Time to Post
    3. Tap the toggle next to the eligible Instagram profile you'd like to enable Best Time to Post for

    Android

    1. In the Later Android app, tap Account in the bottom right
    2. Tap Best Time to Post Settings
    3. Tap the toggle next to the eligible Instagram profile you'd like to enable Best Time to Post for
    Important: It may take up to 1 hour for us to calculate your Best Time to Post for Instagram data. Refresh your Calendar if you still don’t see your Best Time to Post for Instagram time slots after an hour. 
    Tip: Set up a Quick Schedule with your Best Time to Post for Instagram time slots to automate your scheduling process.

    Remove Best Times to Post for Instagram From the Calendar

    Desktop

    1. From Later on the web, go to your Calendar
    2. Click the gear icon near the top right of the page to open your Calendar settings
    3. Toggle off Best Time to Post:Untitled_design__50_.png

    iOS

    1. In the Later iOS app, tap Account in the bottom right
    2. Tap Best Time to Post
    3. Tap the toggle next to the Instagram profile you'd like to disable Best Time to Post for

    Android

    1. In the Later Android app, tap Account in the bottom right
    2. Tap Best Time to Post Settings
    3. Tap the toggle next to the Instagram profile you'd like to disable Best Time to Post for

    Related Articles:
    Troubleshooting Best Time to Post 

    Can’t find your answer?Contact Us
    Return to top
    Privacy Policy Terms of Use