Later’s Best Time to Post for Instagram feature analyzes your Instagram post and profile data, then highlights your best days and times to post on the Calendar.
Important:
- Best Time to Post for Instagram is available on Creator, Starter, Growth, and Advanced plans
- Best Time to Post for Instagram is available on both web and mobile
- You must be using an Instagram business or creator profile
- You have to enable Best Time to Post for Instagram to see your best times on the Calendar
- Best Time to Post for Instagram is only shown on the weekly view of the Calendar
How It Works
Later looks at data from your previous Instagram posts to predict when you’re likely to get the most engagement. This is based on Post Engagement data from the last 6 months, up to 50 most recent posts.
For users with more than 100 followers, we’ve enhanced our predictions using even more data, including:
- Your followers’ activity and demographics
- Industry data
- Profile stats
- And more
When enabled, we’ll display highlighted boxes on your Calendar in these time slots, so you know your Best Time to Post for Instagram!
How to Enable Best Time to Post for Instagram
Desktop
- At the top of the Calendar, select the Instagram profile you’d like to enable Best Time to Post for
- Click the gear icon at the top right of the Calendar to open Calendar Settings
-
Under Best Time to Post for Instagram, if it’s your first time enabling, click Generate Best Times to Post
Note: Don’t see Best Time to Post for Instagram? Make sure you’ve selected a single Instagram profile on your Calendar. -
When your best posting times have been found, toggle on the feature to have them applied to your Calendar
- Refresh your Calendar and you’ll see your Best Time to Post for Instagram time slots highlighted:
iOS
- In the Later iOS app, tap Account in the bottom right
- Tap Best Time to Post
- Tap the toggle next to the eligible Instagram profile you'd like to enable Best Time to Post for
Android
- In the Later Android app, tap Account in the bottom right
- Tap Best Time to Post Settings
- Tap the toggle next to the eligible Instagram profile you'd like to enable Best Time to Post for
Remove Best Times to Post for Instagram From the Calendar
Desktop
- From Later on the web, go to your Calendar
- Click the gear icon near the top right of the page to open your Calendar settings
- Toggle off Best Time to Post:
iOS
- In the Later iOS app, tap Account in the bottom right
- Tap Best Time to Post
- Tap the toggle next to the Instagram profile you'd like to disable Best Time to Post for
Android
- In the Later Android app, tap Account in the bottom right
- Tap Best Time to Post Settings
- Tap the toggle next to the Instagram profile you'd like to disable Best Time to Post for
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