In this Article:
Later currently offers analytics data for Instagram, Facebook, X (formerly Twitter), TikTok, Threads, and Pinterest, as well as Link in Bio.
The type of data available for your social profiles can depend on which plan you’re on and the number of followers and posts you have.
Instagram Analytics
The Instagram analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
|
Time frame |
Up to 3 months | Up to 12 months | Up to 2 years (backfill of post performance data available upon request) | ||
| Post Performance | 30 posts in the last 3 months | Up to 12 months | |||
| Overview | ✓ | ✓ | ✓ | ✓ | |
| Audience Analytics (100 followers required) | ✓ | ✓ | ✓ | ✓ | |
| Reels Performance | ✓ | ✓ | ✓ | ✓ | |
| Story Performance | ✓ | ✓ | ✓ | ✓ | |
| Hashtag Analytics | ✓ | ✓ | ✓ | ✓ | |
| Performance Report | ✓ | ✓ | ✓ | ✓ | |
| CSV Export | ✓ | ✓ | ✓ | ✓ | |
| Customize Engagement Rate formula | ✓ | ||||
For more details, see Later’s Instagram Analytics.
Link in Bio Analytics
The Link in Bio analytics available on desktop per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 12 months | ||||
| Page Interactions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Individual Post & Button Clicks | ✓ | ✓ | ✓ | ✓ | ✓ |
| Page Views by Location | ✓ | ✓ | ✓ | ✓ | |
For more details, see Link in Bio Analytics.
Facebook Analytics
The Facebook analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 3 months | Up to 2 years (backfill of post performance data available upon request) | |||
| Overview | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Post Performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Page Summary | ✓ | ✓ | ✓ | ✓ | |
| CSV Export | ✓ | ✓ | ✓ | ✓ | |
| Customize Engagement Rate formula | ✓ | ||||
For more details, see Later’s Facebook Analytics.
X (Formerly Twitter) Analytics
The X analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 3 months | Up to 3 months (backfill of post performance data available upon request) | |||
| Profile Overview | ✓ | ✓ | ✓ | ✓ | ✓ |
| Tweet Performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Click Tracking | ✓ | ✓ | ✓ | ✓ | |
For more details, see Later’s X (Formerly Twitter) Analytics.
TikTok Analytics
The TikTok analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 3 months | Up to 12 months | Up to 12 months (backfill of post performance data for the last 20 posts available upon request) | ||
| Overview | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Post Performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Link in Bio Interactions | ✓ | ✓ | ✓ | ✓ | ✓ |
For more details, see Later’s TikTok Analytics.
Threads Analytics
The Threads analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 3 months | Up to 2 years (backfill of post performance data available upon request) | |||
| Overview | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Post Performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Export CSV | ✓ | ✓ | ✓ | ✓ | |
| Customize Metrics | ✓ | ||||
For more details, see Later’s Threads Analytics.
Pinterest Analytics
The Pinterest analytics available per plan are as follows:
| Starter | Growth | Advanced | Agency | Enterprise | |
| Time frame | Up to 3 months | Up to 2 years (backfill of Pin performance data available upon request) | |||
| Overview | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pin Performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Click Tracking | ✓ | ✓ | ✓ | ✓ | |
For more details, see Later’s Pinterest Analytics.
Social Listening
Enterprise plan users can enhance their plan with Later’s social listening features. These features include topic insights, brand health monitoring, brand mentions, competitive benchmarking, and future insights. To learn more, book a demo here.