Later’s analytics features vary depending on your plan. This guide explains exactly what analytics you’ll get with Starter, Growth, and Scale plans, plus important limitations to keep in mind.
Important: If you don't have access to a particular metric and started your plan before July 1, 2025, you may be on a legacy plan and will need to upgrade to access the full suite of insights. Please visit our pricing page for the most up-to-date information.
Later's analytics
Feature
Starter
Growth
Scale
General Analytics
✔
✔
✔
Custom Analytics
✖
✖
✔
Social Listening – Competitor Benchmarking
✖
✖
✔
Social Listening – Future/Industry Insights
✖
✖
✔
Instagram Analytics
Note: Analytics are available only for Instagram Business or Creator profiles. Some features (like Audience Analytics) require a minimum number of 100+ followers.
Feature
Starter
Growth
Scale
Analytics time frame
Up to 3 months
Up to 1 year
Up to 2 years
Post Performance
Last 30 posts (within 3 months)
Up to 1 year
Up to 2 years
Overview
✔
✔
✔
Audience Analytics (100 followers required)
✔
✔
✔
Reels Performance
✔
✔
✔
Story Performance
✔
✔
✔
Hashtag Analytics
✔
✔
✔
Performance Report
✔
✔
✔
CSV Export
✔
✔
✔
Customize Engagement Rate formula
✔
✔
✔
Link in Bio Analytics
Feature
Starter
Growth
Scale
Analytics time frame
Up to 1 year
Up to 1 year
Up to 2 years
Page Interactions
✔
✔
✔
Individual Post & Button Clicks
✔
✔
✔
Page Views by Location
✔
✔
✔
Facebook Analytics
Feature
Starter
Growth
Scale
Analytics time frame
Up to 3 months
Up to 1 year
Up to 2 years
Overview
✔
✔
✔
Audience Analytics
✔
✔
✔
Post Performance
✔
✔
✔
Page Summary
✔
✔
✔
CSV Export
✔
✔
✔
Customize Engagement Rate formula
✔
✔
✔
TikTok Analytics
Feature
Starter
Growth
Scale
Analytics time frame
Up to 3 months
Up to 1 year
Up to 2 years
Overview
✔
✔
✔
Audience Analytics
✔
✔
✔
Post Performance
✔
✔
✔
Link in Bio Interactions
✔
✔
✔
Threads Analytics
Feature
Starter
Growth
Scale
Analytics time frame
Up to 3 months
Up to 1 year
Up to 2 years
Overview
✔
✔
✔
Audience Analytics
✔
✔
✔
Post Performance
✔
✔
✔
CSV Export
✔
✔
✔
Customize Metrics
✔
✔
✔
LinkedIn Analytics
Note: LinkedIn Analytics are only available for personal accounts, not business accounts.
Feature
Starter
Growth
Scale
Overview
✔
✔
✔
Audience Analytics
✔
✔
✔
Post Performance
✔
✔
✔
Video Performance
✔
✔
✔
Pinterest Analytics
Feature
Starter
Growth
Scale
Analytics time frame
Up to 3 months
Up to 3 months
Up to 3 months
Overview
✔
✔
✔
Pin Performance
✔
✔
✔
Click Tracking
✔
✔
✔
Legacy Plans
If you signed up for Starter, Growth, or Advanced before July 2025, your analytics will look a little different from our current plans.
