Schedule & Publish Facebook Reels

Plan and schedule Reels to your Facebook Page to stay organized and keep your audience engaged. 

This article covers publishing Facebook Reels. For Facebook posts with images and/or text, see Schedule & Publish Facebook Posts.
 

Important: 

• Facebook Reels scheduling is available on current paid plans
• Each Reel is equal to 1 Later post
• Facebook Reels can only be scheduled to Facebook Pages
  • Personal profiles, including those in professional mode, are not supported in Later due to limitations set by Facebook
• Facebook Reels will publish to both the main Facebook Page Feed and the Reels section
• A Facebook Reel can include 1 video between 4 and 90 seconds long (up to 60 seconds on Android), in a 9:16 ratio
• The minimum resolution for a Facebook Reel is 540 x 960 (540p), and the minimum frame rate is 30 FPS
• All Facebook Reels are automatically published at their scheduled time
• ​​Due to API limitations, custom covers are not supported for Facebook Reels
  • You can select a video frame as the cover
• If you create a Facebook post with a single video in Later, its Post Type will automatically default to Reel
  • You can change this via the Post Type dropdown in the Post Builder

How to Schedule Facebook Reels

Desktop

1. Go to app.later.com on your desktop and select your Facebook Page from the Calendar
2. From the side library, drag your video to the Calendar to open the Post Builder
3. Next to Post Type, select Reel
4. Add a caption and hashtags for your post, or use a Saved Caption
5. Adjust the scheduled date and time for publishing
6. Optional Edits:
   • Click Edit Video to crop or trim your video
   • Click Change Media to replace your video
   • Click Select Cover to select a frame from the video for the cover
     • Due to API restrictions, uploading custom cover images for Facebook Reels is not supported
7. Click Save

Your Facebook Reel will automatically publish to your Facebook Page at its scheduled time.

iOS

From the Schedule tab of Later’s iOS app, click the create-post button in the bottom right:

1. Select the Facebook Page you want to schedule to from the top of the Post Builder
2. Under your selected page, ensure Reel is selected
3. Add a video for your Reel by tapping +
4. Add your caption and hashtags
   • You can add a Saved Caption by tapping the Saved Captions icon
5. Select a date and time for publishing
   • Or tap Now to publish your Reel at the current time
6. Tap Schedule Post

Android

From the schedule tab of Later’s Android app, click the create-post button in the bottom right.

1. Select the Facebook Page you want to schedule to from the top of the Post Builder
2. Under your selected page, ensure Reel is selected
3. Add a video for your Reel by tapping +
4. Add your caption and hashtags
   • You can add a Saved Caption by tapping the Saved Captions icon
5. Select a date and time for publishing
   • Or tap Now to publish your Reel at the current time

6. Tap Schedule Post