Brands can join Creator & Brand Collabs and find creators to collaborate with and create campaigns creators can apply to.

Once you have created a campaign as a brand, you can invite creators to it, remove creators from it, as well as accept or decline creators who have applied to it. 

Are you a creator? Learn more about Creator & Brand Collabs for creators 

Important:

• Later does not pair together brands and creators
• Creator & Brand Collabs for brands is available on Growth and Advanced plans 
• Creator & Brand Collabs is a beta feature
• This feature is not supported through our iOS and Android mobile app

Managing Campaign Applicants

When a creator applies to your public campaign, you will receive an email notification to the address of your Later account (unless this option was disabled while creating the campaign).

To add or decline a creator who applied to your campaign, follow the steps below:

1. From app.later.com on desktop, click Creator & Brand Collabs from the left sidebar
2. Under For Brands, click Manage Campaigns
3. Open your campaign by clicking it from the left sidebar
4. Click the Applied tab
   • This will display the list of creators who have applied to this campaign
5. Beside each creator, click Add or Decline
   • The creator will receive an email with your response
   • If you add a creator, they will be moved to the Active tab

Adding (Shortlisting) Creators to Campaigns

You can add (shortlist) a creator to your campaign using the search function, or from your list of favorites.

Add a creator from search

1. When you find a creator in search who you want to add to a campaign click + Campaign
2. Select the campaign you want to add the creator to

Add a creator from your favorites

1. From the left sidebar, click Creator & Brand Collabs > Find Creators
2. Click Favorited Creators
3. Click + Campaign beside the creator your want to add to your campaign
4. Select the campaign you want to add the creator to 
5. The creator will appear in the Added Creators tab of your campaign 

Inviting Creators to Campaigns

Once you have your shortlist of creators, you can officially invite them to join your campaign! To invite a creator to a campaign:

1. From the left sidebar, click Creator & Brand Collabs > Manage Campaigns
2. Select your campaign from the left sidebar
3. Click the Shortlisted tab
   • This shows the creators you have added to your campaign so far (see previous section), but have not yet been notified
4. Click Invite next to the creators you would like to invite to join your campaign
   • Alternatively, click X to remove them from this campaign
5. Once invited, the creator will move to the Invited tab until they respond

Inviting a creator will send them an email with information about your campaign and give them the option to accept or decline the invitation.

Removing Creators from Campaigns

1. Open your campaign and go to the Added Creators tab
2. Click the X beside the creator you want to remove

Related articles: 
How to Create a Campaign
How to Manage Campaigns