Brands can join Creator & Brand Collabs and find creators to collaborate with and create campaigns creators can apply to.
Are you a creator? Learn more about Creator & Brand Collabs for creators
Important:
- Later does not pair together brands and creators
- Creator & Brand Collabs for brands is available on Growth plans and up
- Creator & Brand Collabs is a beta feature
- This feature is not supported through our iOS and Android mobile app
How to Create a Campaign
Before creating a campaign, you’ll need to create a brand profile. Learn more
- From the side menu, click Creator & Brand Collabs > Manage Campaigns
- Click + Create Campaign
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Select the Share option for your campaign. There are 2 options:
- Public - open to applications: creators on Later can browse public campaigns and
- Private - creators can’t apply: you can add creators to this campaign, but creators will not be able to find and apply to it. However, creators will be able to see your campaign details after you add them to a campaign
- If you chose your campaign to be Public, select whether you’d like to receive email notifications for new applicants
- Enter a campaign name
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Enter the budget per creator (in US dollars) and any other compensation creators will receive for participating in the campaign
Note: You must compensate creators for participating in your campaign. If you are offering Other Compensation only, enter $0 in both budget fields - Enter your campaign start and end dates. These should be the dates when you want the content for the campaign to be posted
- Enter your campaign deliverables. These should include the amount and type of content you want your campaign creators to make
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Optional:
- Under Content Inspiration, upload inspiration images to share the mood of your campaign with creators. The first image will be the thumbnail of your campaign (you can drag & drop these images to rearrange them)
- Use the About section to give creators more details about your campaign. You might want to include deadlines or deliverables, or tell them more about the product or service the campaign is promoting
- Select a campaign goal to tell creators what you want to achieve with your campaign
- Click Save to create your campaign
After you’ve created your campaign, you can start adding creators to it.
Related articles:
How to Add and Remove Creators in Campaigns
How to Manage Campaigns