Partnerships is a program built to bring together creators and brands for partnerships, collaborations, sponsored content opportunities, and more.

Brands can use Find Creators to discover creators they might want to work with. Then, they can add them to Favorite Creators so they can go back and contact them about potential collaborations and add them to campaigns.  

Important:

• Partnerships for brands is available on Growth and Advanced plans 
• Partnerships is a beta feature
• There are no limits to the number of creators you can search for and add to your Favorites Creators 
• After favoriting a creator, you will have to reach out and contact them directly
• This feature is not supported through our iOS and Android mobile app 

Get Started with Partnerships for Brands

1. In Later on the web, go to Partnerships in the side navigation. Check that you see the For Brands label beside the Social Set switcher.  
• Note: You’ll only see For Brands if you have an Instagram profile that is not categorized as ‘Blogger/Influencer’ in Later. Learn more about changing your industry 
2. Click Get Started 
3. Read the terms and check the boxes next to each one if you agree
4. Click Accept & Continue
5. Start finding creators!

Find and Favorite Creators

1. In Later on the web, go to Partnerships in the side navigation
2. Use filters to find creators that fit with your brand. There are 5 filters to help your find the right creators:
   • Industry: the industry creators have chosen for their profile in Later
   • Follower Count: the number of Instagram followers a creator has
   • Top Age of Followers: the most popular age range of the creator’s Instagram followers
   • Top Gender of Followers: the most popular gender of the creator’s Instagram followers
   • Top Location of Followers: the most popular location of the creator’s Instagram followers 
3. Once you’ve selected your filters, click Find Creators
   Tip: Not seeing enough creators? Try using different filters. 
4. When you find a creator you might want to work with, click the heart icon to add them to your Favorited Creators so you can contact them later

Tip: If you want to contact a creator, click Message and you’ll be taken to their Instagram profile so you can DM them. Some creators may also include an email in their Instagram bio that you can use to contact them about opportunities. Learn more about contacting creators 

Manage Your Favorited Creators

In Favorited Creators, you’ll be able to view and manage all the creators you’ve favorited. On this page you can: 

Contact creators

• Click Message to be taken to a creator’s Instagram profile. From here, you can DM them, or they might include an email in their Instagram bio you can use to contact them. Learn more about contacting creators 

Remove creators from Favorite Creators

• To remove a creator from your Favorite Creators, click the heart icon heart icon on the creator you’d like to remove. Note: You can’t undo this action. 

Inactive creators

In Partnerships, creators have the option to hide their account from search results. If a creator you’ve favorited hides their account, their creator card will be moved into Inactive Creators. Their information will be unavailable as well. However, if they unhide their account they will reappear in your Active Creators. 

Related Articles:

About Partnerships for Brands

Tips for Contacting Creators