Partnerships is a program built to bring together creators and brands for partnerships, collaborations, sponsored content opportunities, and more.

Creators can join Partnerships and be found by brands who are searching for creators to collaborate with.

Are you a brand? Learn more about Partnerships for brands

Important:

• For now, Later does not pair together brands and creators
• Partnerships is a beta feature
• Later only shares outline analytics data with brands in search. Learn more about data and Partnerships
• This feature is not supported through our iOS and Android mobile app
• Partnerships for creators is available on all plans, including Free

For Creators 

How Partnerships works: 

• Join for free—all you need is an Instagram profile in Later that’s categorized as a ‘Blogger/Influencer.’ There’s no minimum follower requirement or other restrictions.
• You’ll be added to a list of creators that brands will be able to search. In search results, brands will be able to see:
  • Your Instagram name 
  • Your Instagram profile photo 
  • Your average Instagram engagement rate (2% range)
  • Your industry in Later
  • Your Instagram follower count range
  • The most popular location of your Instagram followers (by country)
  • Social profile types connected to Later, e.g. Instagram, TikTok
  • Your 3 most recent posts
  • A link to your Instagram profile
• If a brand finds your profile and is interested in working with you, they’ll be directed to go to your Instagram profile to message you
• It’s then up to you and the brand to negotiate what your collaboration or campaign will look like and how you will be paid

Remember: you must complete the agreed-upon services if you partner with a brand on a campaign.

How to join Partnerships:

1. In Later on the web, go to Partnerships in the side navigation. Check that you see the For Creators label beside the Social Set switcher.
   Note: you’ll only see this if you have an Instagram profile categorized as ‘Blogger/Influencer’ in Later.  Learn more about changing your industry
2. Click Get Started 
3. Read the terms and check the boxes next to each one if you agree
4. Click Accept & Continue
5. You’re in! Once Partnerships search is launched, your Instagram profile and post data will appear in search results. 

What’s Next?

We have lots planned for Partnerships to make it even better—stay tuned for updates!

Related Articles:

What Data Does Partnerships Share With Brands?

About Partnerships for Creators