Creator & Brand Collabs is a program built to bring together creators and brands for partnerships, collaborations, sponsored content opportunities, and more.
Creators can join Creator & Brand Collabs and be found by brands who are searching for creators to collaborate with.
Are you a brand? Learn more about Creator & Brand Collabs for brands
- For now, Later does not pair together brands and creators
- Creator & Brand Collabs is a beta feature
- Later only shares outline analytics data with brands in search. Learn more about data and Creator & Brand Collabs
- This feature is not supported through our iOS and Android mobile app
- Creator & Brand Collabs for creators is available on all plans, including Free
How Creator & Brand Collabs works:
- Join for free! All you need is an Instagram business or creator profile with at least 100 followers that is connected to a Facebook page
You’ll be added to a list of creators that brands will be able to search. In search results, brands will be able to see:
- Your Instagram name
- Your Instagram profile photo
- Your average Instagram engagement rate (2% range)
- Your industry in Later
- Your Instagram follower count range
- The most popular location of your Instagram followers (by country)
- Social profiles connected to your creator profile, such as Instagram and TikTok
- Your 3 most recent posts
- A link to your Instagram profile
- If you have a media kit, you can choose to include a link to it in your profile. Learn more
If opted into the Later Influence™ (formerly Mavck) database, the demographic information you provided (to help connect you with the right campaigns)
Note: Your contact information will only become available to a brand if you apply to a campaign or respond to a campaign invitation.
- If a brand finds your profile and is interested in working with you, they’ll be directed to go to your Instagram profile to message you
- It’s then up to you and the brand to negotiate what your collaboration or campaign will look like and how you will be paid
- You’ll also be able to browse and apply for campaigns posted by brands!
How to join Creator & Brand Collabs:
- In Later on the web, go to Creator & Brand Collabs > Creator Home in the side navigation. Check that you see the For Creators label beside the Social Set switcher.
- Click Get Started
- Read the terms and check the boxes next to each one if you agree
- Click Accept & Continue
- You’re in! Your Instagram profile and post data will now appear in search results, and you can browse and apply for campaigns posted by brands
What's Later Influence?
In 2021, Later partnered with Mavrck, a leading creator marketing platform, and merged our creator databases. In 2024, we unified under the Later brand, and Mavrck is now known as Later Influence.
Now when you opt into Creator & Brand Collabs as a creator, you are added to the shared creator database between Later Social and Later Influence. This means that brands who are using Later Influence to find creators will also be able to find your creator profile and contact you to collaborate on exclusive campaigns.
We have lots planned for Creator & Brand Collabs to make it even better—stay tuned for updates!