About Creator & Brand Collabs for Creators

Creator & Brand Collabs is a program built to bring together creators and brands for partnerships, collaborations, sponsored content opportunities, and more.

Creators can join Creator & Brand Collabs and be found by brands who are searching for creators to collaborate with.

Are you a brand? Learn more about Creator & Brand Collabs for brands

Important:

For now, Later does not pair together brands and creators
Creator & Brand Collabs is a beta feature
Later only shares outline analytics data with brands in search. Learn more about data and Creator & Brand Collabs
This feature is not supported through our iOS and Android mobile app
Creator & Brand Collabs for creators is available on all plans, including Free

For Creators

How Creator & Brand Collabs works:

Join for free! All you need is an Instagram business or creator profile with at least 100 followers that is connected to a Facebook page
You’ll be added to a list of creators that brands will be able to search. In search results, brands will be able to see:
- Your Instagram name
- Your Instagram profile photo
- Your average Instagram engagement rate (2% range)
- Your industry in Later
- Your Instagram follower count range
- The most popular location of your Instagram followers (by country)
- Social profiles connected to your creator profile, such as Instagram and TikTok
- Your 3 most recent posts
- A link to your Instagram profile
- If you have a media kit, you can choose to include a link to it in your profile. Learn more
- If opted into the Mavrck database, the demographic information you provided (to help connect you with the right campaigns)
  
  Note: Your contact information will only become available to a brand if you apply to a campaign or respond to a campaign invitation.
If a brand finds your profile and is interested in working with you, they’ll be directed to go to your Instagram profile to message you
It’s then up to you and the brand to negotiate what your collaboration or campaign will look like and how you will be paid
You’ll also be able to browse and apply for campaigns posted by brands!

Remember: You must complete the agreed-upon services if you partner with a brand on a campaign.

How to join Creator & Brand Collabs:

In Later on the web, go to Creator & Brand Collabs > Creator Home in the side navigation. Check that you see the For Creators label beside the Social Set switcher.
Click Get Started
Read the terms and check the boxes next to each one if you agree
Click Accept & Continue
You’re in! Your Instagram profile and post data will now appear in search results, and you can browse and apply for campaigns posted by brands

What's Mavrck?

Later has partnered with Mavrck, a leading creator marketing platform, and merged our creator databases. Now when you opt into Creator & Brand Collabs as a creator, you are added to the shared creator database between Later and Mavrck. This means that brands who are using Mavrck's platform to find creators will also be able to find your creator profile and contact you to collaborate on exclusive campaigns.

Note: If you're an existing Later Collabs user, you may not be part of the shared database yet. In that case, you will be prompted to update your profile to add the information required for Mavrck campaigns. Until you've updated your profile, you will only be searchable on Later's database (not Mavrck's).

Together, Later and Mavrck are helping connect creators and brands together to grow their followings and businesses using social media.

What’s Next?

We have lots planned for Creator & Brand Collabs to make it even better—stay tuned for updates!

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