When finding creators in Creator & Brand Collabs, brands will be able to find a creator’s profile based on select data from their Instagram profile. 

Important:

• When finding creators, results are based on an overall picture of a creator’s Instagram profile followers
• A creator’s Performance Report is not automatically shared with brands 

Learn more about Creator & Brand Collabs for creators and Creator & Brand Collabs for brands

What data is used when finding creators?

When brands search for creators, they will use filters to narrow their search. These filters include: 

• Industry
• Follower count range
• Most common age range of followers
• Most common gender of followers
• Most common country of followers

What information is shown to brands in Creator & Brand Collabs? 

Brands will use Creator & Brand Collabs search to find creators that could be a good match for them. To help them see if it’ll be a good match, the following information is shown in search results.

Brands see a creator’s: 

• Instagram name 
• Instagram profile photo 
• Average Instagram engagement rate (2% range)
• Industry in Later
• Instagram follower count range
• Most popular location ofInstagram followers (by country)
• Social profile types connected to Later, e.g. Instagram, TikTok
• 3 most recent posts
• Instagram profile link

The data listed above is the main data available to brands in search. After a brand contacts you, you can share your Performance Report with them by sending them a link.