Alternative text (or alt text) is a short description that appears in place of an image or video. Alt text is used to:
- describe the image or video for people with visual impairments
- replace an image or video if it fails to load
Adding useful and clear alt text to all the media items in your posts ensures your content is accessible to all.
Important:
- Alt text is available for all Later plans, including Free
- Scheduling alt text is available through Later on the web and on mobile
- Alt text is available for scheduling posts to Facebook, LinkedIn, Pinterest, and Twitter
- Alt text is currently not available for scheduling posts to Instagram and TikTok
Add Alt Text While Scheduling a Post
Desktop
- From app.later.com on desktop, create a post for Facebook, LinkedIn, Pinterest, or Twitter
- Alternatively, open an existing scheduled post for one of these platforms
- In the Post Builder, click Add Alt Text
- Write or paste a description
- If there are multiple images or videos, go through them and write a description for each one
- Click Save Alt Text
You can also schedule alt text for multiple profiles at the same time, and customize it for each post.
- From app.later.com on desktop, Multi-Profile schedule a post
- For each social profile, click Add Alt Text
- This option will only show up for profiles that allow alt text scheduling
- Write or paste a description
- If there are multiple images or videos, go through them and write a description for each one
- Click Save Alt Text
iOS
- On Later's iOS app, schedule a post for Facebook, LinkedIn, Pinterest, or Twitter
- Alternatively, open an existing scheduled post for one of these platforms
- From the Post Builder, tap your media item
- Tap Alt Text (or Edit Alt Text)
- In the field, type (or edit) your alt text
- Tap Save
- Continue scheduling your post as normal
Android
- On Later's Android app, schedule a post for Facebook, LinkedIn, Pinterest, or Twitter
- Alternatively, open an existing scheduled post for one of these platforms
- From the Post Builder, tap your media item
- Tap Alt Text (or Edit Alt Text)
- In the Add Alt Text field, type (or edit) your alt text
- Tap Save
- Continue scheduling your post as normal
Add Alt Text to an Image or Video in Media Library
You can also add alt text directly to an image or video uploaded to your Media Library. If a post is created using media with alt text already added, the Post Builder will prepopulate your alt text for you. You can still edit the alt text while scheduling your post.
Note: If a post is created using media with alt text already added to a profile that's not compatible with alt text scheduling (i.e. Instagram and TikTok), this will be copied to the caption when you create posts. This is called a media description.
Desktop
- Select a media item from your Side Library
- In the Alt Text section, click Add
- Write or paste a description
- Click Update
iOS
Alt text is not yet available for Later's iOS app.
Android
Note: Alt text on Later's Android app is a new feature currently in the process of being rolled out. If you don't see it in your account yet, please ensure your app is up-to-date!
- From Later's Android app, tap Media at the bottom of the screen
- Tap the media item from your Media Library
- Tap the 3 dots icon in the top left
- Tap Add Alt Text
- In the Add Alt Text field, type your alt text
- Tap Save