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    A Guide to Later’s Plans 

    Tyler Lucas Barr
    • Updated

    This article will outline the differences between Later’s plans and how to get started with the plan that suits you best. 

    Tip: Are you a social media manager or agency working with a large number of clients? One of Later's Scale plans might be for you! Learn more about Scale plans

    Overview

    Later offers the following plans:

    • Free
    • Starter
    • Growth 
    • Advanced

    We also offer Scale plans for teams with a larger number of clients.

    The Free plan offers a great introductory suite of features to help you get started with social media scheduling. 

    Our paid plans offer more features. And on our Growth and Advanced plans, you can add additional Social Sets and users to your plan at an additional cost if you sign up for Later on desktop.

    Note: Social Set and user add-ons are not available for in-app purchases through Later’s iOS app. If you’d like the option of purchasing add-ons for your Growth or Advanced plan, be sure to sign up for Later on desktop via our pricing page (or your existing account’s subscription page).
    Never tried a paid plan? Get a Free 14-Day Trial of any of our paid plans!
    Note: Not available on accounts that have already had a trial or paid plan in the past    .

    You can see all of our plans and what’s included in each on our pricing page, but for an in-depth look at our plans and how to get started, this guide will help.

    Pricing Overview

      Free Starter Growth Advanced

    Base Plan* (Currency: USD)* 

    		 Free  $25/mo
    $200/yr    		 $45/mo
    $360/yr    		 $80/mo
    $640/yr
    Included Social Sets  1 1 3 6

    Add Social Set** (each)

    		 N/A N/A $15/mo
    $120/yr    		 $15/mo
    $120/yr
    Included Users 1 1 3 6

    Add User** (each)

    		 N/A N/A $5/mo
    $40/yr    		 $5/mo
    $40/yr

    Post Per Social Profile
    (monthly)

    		 5 30 150  Unlimited

    Included AI Credits

    		 N/A 5 30 50

    Add AI Credits**
    (increments of 100)

    		 N/A $5/mo
    $40/yr    		 $5/mo
    $40/yr    		 $5/mo
    $40/yr

    * = For purchases made through Later's iOS app, prices will end in .99 and be displayed in your local currency.
    ** = Only available for purchases made on desktop. Not available for purchases made through Later’s iOS app.

    When selecting a plan, there are 2 terms that are good to know:

    Social Set 

    A Social Set allows you to add one of each supported profile to your Later account. 

    One Social Set = 1 Instagram, 1 Facebook, 1 Twitter, 1 Pinterest, 1 TikTok, 1 LinkedIn 

    Check out our Guide to Social Sets to learn more.

    User

    Users are unique logins that have access to your Later account.

    Each plan includes one account admin. Additional users added to an account can schedule posts and manage media, but are restricted from making changes to the account settings.

    Check out How Do I Add or Remove a User to learn more.

    Free Plan

    Later’s Free plan is great for individuals looking to post single images to 1 Social Set. The Free plan can’t be customized. 

    This plan includes: 

    Plan

    Posts per month

    Users

    Social Sets

    Access Groups

    Included Features

    Free

    5 per social profile

    1

    1

    1

    You can sign up for Later’s Free plan at any time. No credit card required. This plan is always free, forever!
    If you haven’t already, sign up now.

    Starter Plan

    Upgrading to Starter will give you more features and extend your posting capabilities with Later. 

    With this plan you'll get all the features included in Free, with the addition of the features outlined below: 

    Plan 

    Posts Per Month 

    Included Users

    Included Social Sets

    Access Groups

    Features (in addition to Free features)

    Starter 

    30 per social profile

    1

    1

    1

    See pricing page for full feature list

    Growth & Advanced Plans

    Our Growth and Advanced Plans both include all of Later’s features. The difference between these plans is the number of Social Sets, users, and posts included. On these plans, you can also add more Social Sets and users if needed at an additional cost if you sign up through Later on desktop (not available for purchases through Later’s iOS app).

    These plans also give you unlimited Access Groups. This allows you to keep your Media Libraries and Social Sets separated for your different brands or clients, while restricting user access to only the Access Groups they need. 

    With these plans you’ll get all of the features included in Free and Starter, with the addition of the features outlined below:

    Plan 

    Posts Per Month 

    Included Users

    Included Social Sets

    Access Groups

    Features (in addition to Free & Starter features)

    Growth 

    150 per social profile

    3*

    3*

    Unlimited

    See pricing page for full feature list

    Advanced

    Unlimited

    6*

    6*

    * = Add additional Social Sets for $15/month each and users for $5/month each if you sign up for Later on desktop. Add-ons are not available for purchases through Later’s iOS app.

    Setting Up Your Paid Plan 

    There are two ways to sign up for a Later plan: via desktop through our pricing page, or via Later’s iOS app through an in-app purchase.

    Desktop

    You can upgrade to one of Later’s paid plans at any time from the pricing page (you’ll create a free account before starting a subscription). Here’s how: 

    Never tried a paid plan? Get a Free 14-Day Trial of any of our paid plans!
    Note: Not available on accounts that have already had a trial or paid plan in the past    .
    1. Visit the pricing page to see how much your plan will cost. 
    2. Choose either the monthly or yearly payment option
      Tip: Save by switching to yearly billing!
    3. Once you’re ready to move forward, click Select Plan
    4. If you haven’t already, you’ll be asked to create an account or log in.
      • Already have an account? log in when prompted
      • Don’t have an account yet? 
        1. Click Create an Account and follow the prompts. When you arrive on the Later Calendar, click Start 14-Day Free Trial in the top right corner.
        2. You’ll be taken to a similar pricing page within the Later web app. Select between yearly and monthly billing, then click Start 14-Day Free Trial again.
    5. On the checkout page, review your plan details. If you’ve selected the Growth or Advanced plan, you can add additional Social Sets and users if needed.
    6. Enter your credit card information.
    7. Click Start 14-Day Free Trial or Subscribe.

    iOS (In-App Purchase)

    Note: If you sign up for Later through the iOS app, your subscription is handled by Apple. This means that:
    • Plan add-ons (users, Social Sets , and credits) are not available
    • Refund requests need to be directed to and approved by Apple
    • You need to manage your subscription through the iOS app (not through Later on desktop)
    • Only Starter, Growth, and Advanced plans are available
    • Coupons and non-profit discounts cannot be applied
    1. On Later’s iOS app, tap Account
    2. Tap All Plans
      • Only Starter, Growth, and Advanced plans are available through iOS
    3. Tap the plan you’d like to sign up for
      • If you haven’t had your Later trial yet, tap Start 14-Day Free Trial
      • Otherwise, tap Select Plan
    4. Tap Subscribe and sign in with your Apple ID
    5. Follow the prompts to complete your subscription

    Once you’re done, your new plan is ready to use! Your plan will renew automatically until it is cancelled.

    If you’re new to Later, check out our Getting Started guide to start scheduling. 


    Related Articles: 
    Payment Options
    A Guide to Social Sets
    Add or Remove a User
    Add or Remove Social Sets and Users from Your Plan

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