Make the most of Later by staying up to date with the latest features and improvements we’ve made.

First Comment Hashtag Analytics

Track analytics for hashtags scheduled in your first Instagram comment! You can now see which hashtags are generating likes, comments, saves, and impressions, whether you choose to schedule them in your caption or your Instagram first comment.

Track Instagram hashtag analytics 

Social Set Organizer

Introducing Social Sets—the new way to organize social profiles in your account. Drag and drop your social profiles between Social Sets and Access Groups. 

Your guide to Social Sets 

Add Text on Images

Want to add some personality to your images? Insert customizable text to images for social posts across your channels (including Instagram Stories), all within the Later web app—no outside editing apps required!

How to add text to images

Introducing: Access Groups

We’ve renamed Groups to Access Groups across our platform for greater clarity and consistency. Access Groups help you manage access to your photos, videos, and social media accounts within Later. Depending on what plan you’re on, you can create Access Groups with their own Media Libraries and control which users you share them with.

Find out more about Access Groups