Linkin.bio is like a mini-website built into your Instagram profile. Add buttons and link Instagram and TikTok posts to build your own Linkin.bio landing page.
Different Later plans offer different Linkin.bio customizations–the table below outlines what's included in each.
Note: If you’re on a legacy plan (a plan from before Aug 5th, 2020), your Later features may be different from below. Check out Legacy Plans vs. New plans for more information.
| Free |
Starter |
Growth & Advanced |
- Add 1 of each social link
- Add unlimited buttons
- Add a single link to each Instagram post
- Feature your latest linked Instagram post above the Instagram feed
- See up to 3 months of click data for buttons and social links
- Monitor clicks and visits with Google Analytics UTM tracking
- Includes a Later branded banner on your public Linkin.bio page
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Everything on Free, plus:
- Add your TikTok feed so you can add links to TikTok posts
- Feature your latest linked TikTok post above the TikTok feed
- Customize the design with a premade theme
- Customize the background and text colors of your page and buttons
- Change the font on your page
- Customize the shape, style, and shadow of buttons
- Feature a YouTube video
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Everything on Free and Starter, plus:
- Enjoy a banner-free Linkin.bio page
- Add 1 to 5 links to each Instagram post
- See up to 1 year of click data for buttons and social links
- Connect your Shopify store and tag products in Linkin.bio posts
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Related Articles:
Set Up Linkin.bio for Instagram
What is Linkin.bio?
