Step 1: Build Your Linkin.bio Page

1. In Later on the web, click Linkin.bio in the side menu
2. Select your Instagram profile from the profile selector at the top of the page
3. Choose a username for your Linkin.bio page, which will form your Linkin.bio URL
   Note: Your username should reflect you or your business. If the username you want isn't available, here are some reasons why.
   
4. Click Get Started

This will bring you to the Linkin.bio management page, where you can edit the following elements of your Linkin.bio page.

Edit Your Profile

Your Linkin.bio page includes your Instagram’s profile picture (this can’t be changed), a profile name, and a short bio. 

1. Click Edit next to Profile
2. Change the profile name if you’d like
3. Write a short bio up to 115 characters
4. Save your changes

Edit Your Username

Your Linkin.bio username forms your Linkin.bio URL.

1. In Later on the web, click Linkin.bio in the side menu
2. Select Settings > Manage Settings
3. Choose a username for your Linkin.bio page. This username will form your Linkin.bio URL
4. Save your changes by selecting Change Username

Add Social Links

Social links make it easy for your Linkin.bio page visitors to find you on social and contact you via email. Here’s how to add them:

1. Click Add or Edit next to Social Links
2. Click Add Social Link
3. From the dropdown, select the social link you want to add
4. Enter the information required for that link
5. Optional: Click Add Another Social Link and repeat steps 3 and 4
6. Click Save Changes

Add Buttons

Buttons let you drive traffic to your website, blog, online store, or any other web pages. Here’s how to add them:

1. Click Add or Edit next to Buttons
2. Enter your button text
3. Enter the link the button should go to
4. Current plan users can also:
• Click Add Another button to add another button (legacy plans are limited to 1 button)
• Toggle buttons on and off by clicking the Show toggle
• Change the button order by drag-and-dropping buttons above or below others
5. Click Save Changes

Add Linked Instagram Posts

Add links to Instagram posts in Later to have them shown on your Linkin.bio page. Your followers can then click the post to be taken directly to any URL or product you choose.

1. From the preview feed, select the post you want to add a link to
2. Add a single link in the Linkin.bio field and click Save Changes
   Note: Linkin.bio Standard users can add multiple links by selecting MORE LINK OPTIONS.
3. Optional: Connect your Shopify store to tag your products (Linkin.bio Standard only)

Choose Featured Media 

If your Linkin.bio page includes linked Instagram posts, you can feature the most recently published post as an enlarged, clickable featured image.

Or, if you're on a Starter, Growth, or Advanced plan, you can feature a YouTube video here instead. 

1. Under Blocks, click Featured Media
2. Under What do you want to feature? Click the dropdown menu between Latest Linkin.bio Post or YouTube Video
   

Don’t want to feature your latest Linkin.bio post? Select No Featured Media. 

Step 2: Add Your Linkin.bio URL to Your Instagram Bio

Add your Linkin.bio page link to your Instagram bio so your audience can click through or shop on your Linkin.bio page. 

1. On your Linkin.bio management page, click Copy next to your link
2. Click Add to Social Profile > Add to Instagram Profile
3. Click Go to Instagram Profile. This will open Instagram
4. Log in to Instagram if you’re not already logged in 
5. In the Website field, paste your copied Linkin.bio link

Step 3 (Optional): Enable Google Analytics UTM Tracking

If you already use Google Analytics to track conversion and sales, enable Later’s UTM tracking to make things easier. 

1. On your Linkin.bio management page, select Settings.
2. Enable UTM Tracking.