Later’s connection to social networks like Instagram and Facebook grants us permission to publish posts, collect content, display analytics, and more. If you have an Instagram business or creator profile, you’ll need to connect it to a Facebook Page and grant us permissions through Facebook. Facebook owns Instagram and requires this. 

The following features require you to connect your Instagram profile to a Facebook Page and grant us the right permissions:

• Auto Publish for Instagram business profiles
• Visual Instagram Planner
• Conversations
• Search by Hashtag
• Collect from Mentions
• Collect from Tags
• Add Location for Instagram posts
• Most analytics
• Linkin.bio profile picture

If you don’t connect your Instagram profile to a Facebook Page, you won’t be able to use the Later features mentioned above. If your connection is expired, you’ll need to refresh your connection to continue using the features above. We recommend connecting your Instagram profile to a Facebook Page to take advantage of all that Later has to offer. 

Note: While you’re not required to connect your Instagram profile to a Facebook Page, you’ll continue to see pop-ups in Later asking you to refresh your connection if you don’t make the connection. 

Related Articles:

How to Refresh Your Social Profile Connection
Connecting an Instagram Profile to a Facebook Page