Set Up for your Instagram

What is helps you build a clickable, shoppable Instagram feed so you can direct your followers to the right content and products right from your Instagram! By adding links to your natively published Instagram posts or scheduled posts, you can begin to design an interactive page that is meant to look and feel just like your Instagram feed.

To help optimize and monitor the traffic and sales coming from your, Later's  Pro Instagram Analytics give you insights into the total number of page views, clicks per post plus tracking conversion and sales right from your Google Analytics..

How it works:

  • must be added as the link on your Instagram profile bio
  • The link directs followers to a web and mobile optimized landing page that displays your Instagram posts as clickable images
  • Add links to posts while scheduling, or to old posts through the management page!
  • Monitor the clicks on your page with Later Analytics

Important: Follow all the steps below, but most importantly, don't forget to add your link in your Instagram Biography.

Step 1: Setup your

To enable, click the icon on your sidebar, and select the Instagram profile you would like to set up for.

You will be taken to the set-up wizard which will allow you to:

  • Add a link to your website
  • Edit the text for your website button
  • Enable hero images for your most recent post
  • Enable UTM tracking for Google Analytics

Step 2: Build your page

Tip: No one likes a blank page, so before giving your followers access to your page, make sure to go back and add links to your past posts

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You can add links to new posts while you are scheduling, or go back and add links to posts that you had previously posted to Instagram (with or without Later!)

Add links to new scheduled posts:

When scheduling your posts from Later, add links to each one of your posts. To populate your quicker, start by adding links to your old posts! 

Go to your Calendar page and from here you can create a new post and add the link you want to direct your audience.


Tip: Save time by skipping the http:// or www. Simply type in the main url and the domain ex.

Add links to published posts on Instagram:

If you are new to Later, or you just want to go back and add links to old posts, you can now add links to posts that have already been published on Instagram. To do this, start by heading over to your management page, where you will see a combination of posts that you have scheduled and posts that are already live on Instagram.

To add a link to a post that has already been posted on Instagram, select the image from your “Instagram feed” in your management page. Once you have selected an image, you will be able to add or edit the link for that post!

Once you have added links to past posts, you can check out what your page looks like!

Step 3: Add your link in your Instagram Profile

IMPORTANT: Now add your page to your Instagram Instagram Biography. 

Your URL for your page will will be formatted like this:<your IG profile>

You can find your URL from your management page:

Finally, go to your Instagram Profile and add the link in the Instagram Biography. 

Step 4: Monitor your clicks with Analytics

With your page helping you drive more sales and traffic from your Instagram to your product pages, it’s important to monitor the clicks and visits your page generates over time. You can find out more about Analytics here.

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